SaaS Guest Blog Posting: How I Use It to Build High-Quality Links

To use SaaS guest blog posting for link building, find a niche publication relevant to your SaaS category, pitch one expert-led idea, and secure a contextual dofollow link to a page you want to rank.

Google evaluates external links in context, which is why a high-DR website doesn’t automatically make a good backlink prospect.

I run an SEO company, and guest posting remains one of the methods we use to earn relevant backlinks for SaaS sites.

In this article, I’ll walk you through my seven-step process for finding and earning SaaS backlinks through guest posting.

Key Takeaways

• Create a list of reputable publications in your SaaS niche.
• Research contacts and pitch relevant topics.
• Write expert guest posts with unique examples, data, or product insights.
• Include contextual SaaS backlinks to key pages.
• Track outreach, placements, rankings, traffic, and conversions to assess impact.

The 7 Steps Behind My SaaS Guest Blog Posting Process

Guest blog posting for SaaS is straightforward: you find the right sites, earn an editorial placement, and secure a contextual link to a page you want to rank.

But before you write your first guest post, you need to know how to do it all the right way.

Here’s what the process looks like:

1. Find relevant publications
2. Evaluate each opportunity
3. Pitch a specific angle
4. Write expert-led content
5. Secure and verify the link
6. Measure real business impact
7. Scale your guest blogging for SaaS

I’ll walk you through each step one by one.

And remember: SaaS guest posting is just one channel inside a broader SaaS link building strategy. You can pair it with digital PR and link insertions for stronger results.

1. Find SaaS-Relevant Websites for Guest Posting

The goal is to find sites where the editorial standard is high enough that a backlink from them carries real topical weight.

Here’s how to build your SaaS guest blogging target list.

Use search operators to find websites that accept SaaS guest posts

Search operators are commands you can type into Google search to display results with the specific content you want to see.

I recommend using combinations like:

• “saas” “write for us”
• “saas” “guest post guidelines”
• “saas” “contributor guidelines”
•  inurl:write-for-us “saas”
• intitle:“guest post” “saas marketing” 

You can also add your vertical to the query to surface niche-specific publications, like so:

“saas” “write for us” ”HR tech”

Do a competitor backlink analysis

If you don’t know where to start, check what your competitors are doing.  

In Ahrefs’ Competitor Analysis, add your top three competitors and filter for “referring domains”. Here’s what it looks like:

You’ll find a list of publications that don’t link to your website that you can later try to contact for a contribution:

These are pre-validated targets. If a competitor earned a link there, the site accepts the type of content you’d write, and it’s relevant enough to your category to be worth pursuing.

Take advantage of LinkedIn connections

This might sound unusual to some, but LinkedIn is one of the best places to build relationships with other people in the SaaS link building space.

All it requires you to do is mention that you are a SaaS link builder in your profile, and you’ll start attracting connection requests from other specialists looking to grow their professional network.

I’ve landed content collaborations this way, and over time, some of these relationships become a valuable source of other opportunities.

Pro tip: Don’t wait for people to start contacting you; get proactive yourself. Search for LinkedIn groups, as SaaS link building experts can post about their upcoming articles there.

Add SaaS guest blogging prospects to your outreach tracker

As you find potential SaaS publications, add them to a preliminary outreach tracker—I keep it all in a spreadsheet.

At this stage, I only record the basic information I need to keep the prospect list organized, such as the website, URL, and how I found it.

As I evaluate each site, I add more details, including traffic, editorial quality, link policy, contributor guidelines, and the right contact person.

Once outreach begins, the same tracker can also include pitch status, follow-up dates, responses, and the outcome.

2. Evaluate Each SaaS Guest Posting Opportunity Before You Pitch

Not every site that accepts SaaS guest posts is worth your time. Here are the signals I check:

1. Topical relevance

Scan the last posts. Do they cover problems your SaaS business solves? If not, the site may not be a strong fit for your guest post.

A blog that covers everything from business and finance to travel and lifestyle is also a red flag.

Check the authors’ bios and job titles, too. They can give you a sense of whether the publication has relevant expertise and supports E-E-A-T.

Ideally, the author should have relevant experience or credentials to cover the topic you’re planning to pitch.

2. Traffic trend

Traffic trends can help expose low-quality or artificial websites that exist only for SaaS link building purposes.

Check the site in Ahrefs or another SEO tool and look for:

• Stable traffic above 1,000 monthly visitors
• Gradual, natural growth rather than a hockey-stick pattern, where traffic stays flat for a long time and then suddenly spikes

The goal is to find sites with consistent organic traffic. That suggests the site attracts a real audience that can discover and click your links.

3. Editorial quality

I look for signs of real editorial standards, such as original data, expert interviews, case studies, and content that goes beyond surface-level advice.

Clear contributor guidelines are another good signal. Requirements around SaaS topics, writing standards, formatting, author credentials, and submissions usually point to a more structured editorial process.

In my experience, generic opinion pieces or repetitive content signal weaker editorial quality and make me less confident in the value of the backlink.

4. Link policy

Check the publication’s link rules before pitching. Some websites only allow a bio link, while others allow contextual in-body links but restrict the anchor text or number of links.

Knowing the rules upfront helps you avoid writing a full draft only to find out you can’t get the SaaS backlink you wanted.

5. Publishing frequency

Check how consistently the site publishes. A publication posting one strong article a month can be a better opportunity than one publishing low-quality content daily.

Long gaps or sudden changes in publishing frequency can also signal declining editorial activity.

6. Look for link farming signs

Before adding a site to your prospect list, look for obvious warning signs:

• Public guest post prices
• No clear editorial team
• Unrelated content across multiple niches
• Ultra-fast publishing
• High DR with little to no organic traffic
• Guest post bylines that repeatedly link to link building agencies

Any one of these can be enough to cross out of your list. A site showing several of them is likely built primarily to sell links, making it a poor use of your content budget.

3. Pitch Your SaaS Guest Post Like a Human, Not a Bot

As someone who receives generic pitches all the time, I can tell you that they get deleted fast.

The ones I reply to reference something specific and lead with value for me.

Research the publication before you pitch

Read recent posts to understand the publication’s preferred topics, formats, and article length.

Check whether they’ve already covered your proposed SaaS topic and, if so, find a different angle.

I also review the editor’s LinkedIn profile to see what topics and formats they engage with.

Identify the right contact person

Once I know the publication is a good fit, I identify who handles contributed content.

Depending on the company, that might be a content editor, managing editor, or content marketing manager.

I usually start by checking:

• The blog’s author pages
• About page
• Editorial team page
• Contributor guidelines

If that doesn’t give me a name, I search the company on LinkedIn and look for people with relevant content or editorial roles.

Once I have a name, I check whether the publication lists a direct email address.

If not, I use an email-finding tool to locate the person’s work email. If the site has a dedicated contributor email or submission form, I use that instead.

Pitch an angle editors can use

SaaS publication editors see tens of pitches every week, so a generic topic rarely stands out.

The strongest angles I’ve found fall into three categories:

• Proprietary data: Use original data from your product or research to give the editor something they can’t get elsewhere.
• Contrarian point of view: Challenge a common tactic with evidence from your own experience. A specific argument is much stronger than another generic “tips” article.
• Step-by-step playbook: Show a concrete process tied to a measurable result. Specific outcomes make the pitch more credible and give the editor a clear story.

Keep the pitch short

I keep my pitches to a few sentences and give the editor enough information to make a quick decision:

1. Reference a specific article and explain why it stood out.
2. Suggest three relevant topic ideas.
3. Share one example of your work.
4. Mention any original data or visuals you can provide.
5. End with a simple question.

Example email: 

“Hi [Name],

I enjoyed your recent article on [specific topic], especially the point about [specific detail].

I’d love to contribute a guest post to [Publication]. A few ideas that could fit your audience:

1. [Topic idea 1]
2. [Topic idea 2]
3. [Topic idea 3]

I’ve previously written about [related topic] for [publication/company], and you can see an example here: [link].

I can also include original data, screenshots, or examples from our work with SaaS companies.

Would any of these topics be a good fit for the blog?

Looking forward to hearing from you, 

[Your Name]”

Follow up after five business days, then once more after another five. If there’s still no response, move on. I wouldn’t keep chasing the same editor.

For more link building outreach tactics, check out my SaaS link building tips.

4. Write an Expert-Led Guest Post

The editor approved your angle. Now the post needs to deliver enough value to earn its place and the backlink.

Write what requires your expertise

Bring something a generalist writer can’t easily replicate, such as proprietary data, a founder’s perspective, a customer case study, or product insight.

For SaaS guest posts, use screenshots, customer results, or expert quotes where they genuinely support the topic.

Before writing, ask yourself: What do I know about this topic that another writer doesn’t?

Structure your guest post for easy reading

For a SaaS guest post, make the draft easy for both the editor and their readers to scan. Before submitting it, check that you:

• Keep paragraphs short and answer each heading directly.
• Use clear H1, H2, and H3 structure.
• Add SaaS-specific examples, screenshots, charts, or workflow visuals where useful.
• Keep product mentions relevant and avoid turning the guest post into a sales pitch.
• Match the preferred article length.
• Add a short author bio with your role, company, and relevant SaaS experience.

The goal is to make the article feel like it belongs on the publication, while still bringing practical SaaS expertise to the topic.

Pro tip: Bold key concepts sparingly. Avoid bolding your target keyword or entire sentences.

Place your SaaS backlinks with intent

Aim for one contextual, in-body backlink to the SaaS page you want to strengthen in search.

Place it in a section closely related to the destination page, and use natural anchor text that supports the target topic without over-optimizing it.

The stronger the topical connection between the guest post, surrounding paragraph, and linked page, the more valuable your SaaS backlinks are likely to be for SEO.

Pro tip: Avoid repeating the same exact-match anchor across multiple guest posts. Use a natural mix of branded, partial-match, and descriptive anchors.

5. Get the Link: Placement, Verification, and Follow-Up

Getting your SaaS guest post published is only part of the process. Once it goes live, make sure the backlink appears as agreed.

Work with the editor

Editors may ask you to add citations, adjust claims, or restructure sections. I’m flexible on those changes, but I pay closer attention to the backlink.

If the editor removes or changes the link, ask why. It may conflict with their linking policy or simply have been changed during editing.

Verify the backlink

Once the post is live, check that:

• The link points to the right SaaS page.
• It uses the agreed anchor text.
• It appears in the intended section.
• The ‘follow’ or ‘nofollow’ attribute matches what you expected.

Some SaaS publications mark all outbound links as ‘nofollow’. That can still be worthwhile when the publication has a relevant audience and can generate referral traffic or brand exposure.

Also check that Google has indexed the article using site:domain.com “exact post title”. For example: site:inboundblogging.com “SaaS Guest Blog Posting: How I Use It to Build High-Quality Links”. Then, I save the live URL in your tracking sheet.

Pro tip: A strong SaaS internal linking structure helps direct the value of the external placement toward the pages you want to rank.

6. Track Your Guest Post Backlinks

Once the placement is live, track whether it contributes to the SEO and business outcomes you were targeting.

I monitor the following:

• Publication and publish date
• Destination URL and anchor text
• DR
• Live URL
• Referral traffic, if available

Recheck placements after 30–90 days. Over time, this helps you see which publications and SaaS guest posting opportunities are worth pursuing again.

If you’re running a larger campaign, this data can also help you decide when it makes sense to bring in SaaS link building services.

7. Scale Without Losing Quality

Once guest posting for your SaaS starts bringing in results, keeping up with the volume without letting quality slip becomes the next challenge

 For a SaaS business, this is what I mean:

• Systematize outreach: Create a simple spreadsheet to track publishers, outreach status, link policies, and past placements.
• Keep a content source: I keep approved product data, customer stories, screenshots, and expert quotes in one place so writers have real material to work with.
• Protect the expertise: Every post should include something from your SaaS team’s experience, whether that’s customer data, product knowledge, or a strong market opinion.
• Outsource repetitive work: Prospecting, outreach, and scheduling can be handed off while SaaS guest posting strategy, expertise, and final content review stay in-house. This is where it makes sense to outsource SaaS link building.

The goal is to make guest posting easier to scale without turning it into a volume game. The quality of the publication, content, and backlink still matters more than how many placements you can produce.

Risks and What to Avoid

SaaS guest blog posting works best when you avoid shortcuts that can weaken the value of the placement.

• Link networks: Be cautious with sites built primarily to sell links. If a publication appears across multiple guest post marketplaces, has weak editorial standards, or shows obvious link-selling patterns, I usually skip it.
• Pay-to-play without disclosure: When money is exchanged for a backlink, the link should be disclosed as paid and marked with the rel=”sponsored” attribute. Trying to disguise a paid link as an editorial placement creates unnecessary risk.

The safest approach is still the same: prioritize relevant publications with real editorial standards and earn contextual SaaS backlinks through useful content.

My Final Thoughts

SaaS guest blog posting works when you treat it as a precise exercise, not a volume play.

Find a relevant site, pitch an angle your team owns, write a post that earns its editorial slot, and secure one contextual link to a page you want to rank. Then scale the outreach.

Start with five qualified targets. One strong placement outperforms ten weak ones.

And if you need help building a guest posting strategy for your SaaS business tied to real results, feel free to contact me.

FAQ

How long does SaaS guest blog posting take?

The process takes 2–3 weeks from the first pitch to publication, especially when editorial review and revisions are involved.

Can I reuse the same guest post topic on different SaaS websites?

Yes, you can cover the same broader subject, but each pitch should have a distinct angle tailored to the publication and its audience. Avoid publishing the same article, as it creates duplicate content that harms SEO.

Who should write a SaaS guest post?

The writer should have access to real SaaS expertise, whether that comes directly from a marketing specialist, product team, subject-matter expert, or an experienced writer interviewing them.