Early years
Education first
I was the kid who took school seriously. I liked marketing, but I chose accounting first because I wanted to understand how businesses actually run.
I'm an SEO strategist who helps businesses grow through search in a way that lasts. My work covers keyword research, content planning, and link building done the right way. I spent years leading SEO and marketing in-house, and now I bring that same hands-on experience to client work through InBound Blogging.
I was the kid who took school seriously. I liked marketing, but I chose accounting first because I wanted to understand how businesses actually run.
My cousin and I opened a small online shop selling printed T-shirts. Running that store taught me what good marketing looks like when money is on the line: clear positioning, clear product, clear message. When we got those right, sales followed.
I spent time abroad working and finishing a second Master's degree, then returned home and gave accounting a real try. I learned a lot, but it wasn't the right fit. That's when I started looking for work that matched my pace.
It started as a side thing, then took over my evenings, then took over my plans.
I moved into SEO full-time and treated it as a craft, not a trend. I kept learning and testing. I led SEO and marketing at Brosix while managing a growing team, then moved to SiteGround as SEO Manager. Those years taught me discipline: how to prioritize, keep work tight, and get results on sites where mistakes show up fast.
I started InBound Blogging because I wanted to do SEO my way: clear priorities, clean execution, and a focus on business outcomes, not vanity metrics.
I lead a team of 10+ specialists across SEO, content, and outreach. Clients get senior direction, plus steady delivery. No chaos, no bottlenecks, no disappearing acts.
I care about SEO, but I care even more about what SEO does for your business. Anyone can say they're "hard-working" or "results-driven." The difference is whether there's a clear process behind it, and outcomes you can point to. Here's what that looks like when you work with InBound Blogging.
22,290 organic visits/month, 16,360 ranking keywords
Significantly increased organic visibility and inbound demand, driving more qualified leads and conversions from non-paid channels and reducing dependency on ads.
Two competing articles with 2,416 and 5,314 organic visits/month, keyword cannibalization issues
Restored lost rankings, doubled traffic to a high-intent content asset, and created a single authoritative page that drives more qualified organic traffic and downstream conversions.
2 organic visits/month, 0 keywords in top 3, 0 keywords in positions 4–10
Turned organic search into a primary growth channel from near-zero positioning. The brand became a visible authority in its niche, and we created a predictable inbound pipeline to support long-term revenue growth.
I don't do this work only for the money. I do it because I like meeting new people and teaching SEO and online marketing in a way that makes a real difference. I've helped businesses grow through strategic SEO, and I can help you do the same. If you're considering working together, reach out and let's talk through your goals.