How to Use ChatGPT for SEO in 2025 [The Superpowerful Guide]

ChatGPT has the superpower to answer all kinds of user requests in a chat form. Using ChatGPT for SEO streamlines optimization efforts in a revolutionary way. Keyword research, content suggestions, blogging ideas, and proofreading are only some of its implementations. And all this is done with a single tool.

ChatGPT is a game-changer, and this article will guide you through the numerous ways to use it in SEO.

Now, let’s dive in deeper.

ChatGPT and SEO in 2025 [Key Takeaways]

• ChatGPT, released by OpenAI in November 2022, is an AI chatbot that utilizes the GPT architecture to assist with various tasks.
• It has become popular in the SEO community for enhancing website performance through streamlined optimization processes.
• The basic version of ChatGPT is powered by GPT-3.5, whereas users of the ChatGPT Plus plan can enjoy GPT-4, providing enhanced precision in answers and additional features for browsing the web.
• Users can prompt ChatGPT for specific instructions related to SEO tasks, such as generating landing pages, blog articles, and meta tags.
• ChatGPT can suggest and organize keywords by search intent, helping SEOs understand user motivations.
• It aids in content strategy development by defining objectives, selecting topics, identifying content gaps, and generating outlines.
• ChatGPT is capable of creating persuasive product descriptions for ecommerce sites and generating short-form content for various platforms.
• The AI chatbot can proofread text for grammar and punctuation errors and assist in creating FAQ sections for articles.

What Is ChatGPT?

ChatGPT is an AI language model that generates human-like text based on user prompts. It is useful for tasks like answering questions, drafting content, and brainstorming.

The free version uses GPT-3.5, while ChatGPT Plus subscribers get access to GPT-4, which provides more accurate and detailed responses. Unlike the free version, ChatGPT Plus can also browse the internet (if browsing is enabled), allowing users to get up-to-date information beyond the model’s training data, making it ideal for more advanced research and content creation needs.

Overall, ChatGPT is a versatile creative tool that handles various content creation tasks. The AI bot is constantly learning from user feedback and new data sources.

How to Use ChatGPT for SEO

To use ChatGPT for SEO, you must enter a prompt with specific instructions. Ask ChatGPT to generate answers based on various criteria, such as tone, keywords, topics, length, format, etc. You can also use it to write landing pages, blog articles, product descriptions, headlines, meta tags, and a lot more.

Moreover, the chatbot “remembers” your previous questions, so you can expand on them with additional AI prompts to get a more detailed answer. Keep in mind that ChatGPT may not be 100% accurate each time. Think of it as your creative assistant, and rely on your own reasoning first.

ChatGPT for Keyword Research and Analysis

Finding and analyzing keywords and phrases that searchers use is another task SEOs do on a regular basis. Used as a keyword research tool, ChatGPT is a great helper when avoiding repetitive and tedious processes.

Let’s see what exactly the AI bot can do.

Suggest keywords and entities

ChatGPT is useful for SEO experts who want to explore different keyword ideas and their variations as well as similar words and phrases. 

ChatGPT may suggest seed keywords and related keywords that you haven’t even thought of. Having relevant keywords in place helps you create topic ideas and find specific, long-tail keywords for quick ranking.

Furthermore, ChatGPT can generate semantically related (LSI) keywords, which help provide context to search engines about your content, even if they don’t directly rank for your target query.

ChatGPT can also aid in forming topic clusters that meet E-E-A-T standards and even recommend the best type of content you should produce, be it a listicle, a review, or a YouTube video.

I asked the AI technology the following:

Write a list of keywords related to “flower delivery.”

Let’s see how ChatGPT answered:

Organize keywords by search intent

From an SEO point of view, there are four search intents—commercial, navigational, transactional, and informational. It is important to understand why a user types in a word in the search bar. Do they want to buy something, or are they just looking for information?

I asked ChatGPT to organize keywords by search intent with this prompt:

Organize the following keywords in a table based on SEO search intent: “affordable flowers, flower delivery, wedding flowers, same-day flowers, beautiful bouquets, the flower company, how to choose fresh cut flowers, roses vs. tulips.” The table must have 2 columns. The first column is called “Keyword,” and the second column is called “Search Intent.”

The answer is as follows:

Content Creation With ChatGPT

One of the applications of ChatGPT is on-page SEO content creation for websites and blogs. It also assists with rewriting, proofreading, and optimizing existing content.

To use ChatGPT for content creation, users need to provide keywords or phrases that describe the desired topic, as well as text purpose, tone of voice, or format for a more detailed answer. Then, the chatbot generates a text that matches the specifications. Users can also request ChatGPT to make suggestions for the next turn, such as how to change or rewrite the text.

“One way that ChatGPT can boost your SEO rankings is by using it to streamline your content creation process. Before contracting an SME (Subject Matter Expert) to write an article, create a brief with ChatGPT’s aid. Use it to brainstorm SEO-friendly article titles, meta descriptions, keyword phrases, and questions people ask about the topic. You can even ask it to create a rough outline. Then, hand the brief over to the SME, who will use it as the backbone of their article. This has the blended benefit of having helpful, authoritative content that is SEO-friendly—without costing you much time or effort. You can scale your SEO efforts, writing more content in less time, without sacrificing quality.” — Sandra Grauschopf, Content Manager, Kodeco

Generate effective SEO title ideas

Creating catchy and relevant titles for web pages is a fundamental aspect of SEO. A good title attracts more clicks, increases traffic, and conveys a message to your target audience.

When you use ChatGPT to create SEO titles, you must add the keyword you want to rank for. Keywords help search engines understand what your page is about and assign it the appropriate ranking.

If you want to write an article for the keyword “flower delivery,” here’s an example meta title prompt you can use:

Write a list of 3 meta titles I can use for an article about flower delivery. Make them catchy and up to 60 characters. Use a friendly tone.

And that’s the chatbot response:

Test and tweak your titles until you find the best one. Use these suggestions as a base and move up from there. To further assess the emotional value, readability, and impact of your titles, use tools like the Headline Analyzer from the Advanced Marketing Institute or CoSchedule.

“Excessive content writing can lead to topic slumps. Content writers can face situations where they don’t know what to write about next. Using ChatGPT can be very helpful in times like that. They can ask ChatGPT to give them the best topic ideas for their forthcoming writings. 
They can use factors in the prompt, like trends, descriptions of the target audiences, keywords, and niches. ChatGPT will give plenty of ideas after that. Then, content writers or bloggers can use them to generate a new article or story. The whole writing piece will be original and created by them. Hence, as a writer, they don’t even need to feel guilty for taking the help of AI.” — Ilan Nass, Chief Revenue Officer, Taktical

Create meta descriptions

In search engine results, meta descriptions are the sentences that appear below the page title. They give a succinct overview of the page’s content. Meta descriptions aren’t an SEO ranking factor but play a significant role in generating more clicks and traffic. They must be enticing to draw searchers to your website.

Luckily, ChatGPT is a pro at creating engaging and clickable meta descriptions. Here’s a sample prompt:

Write 3 enticing meta descriptions for a flower delivery article. Make them under 160 characters. Be creative and use a call to action.

This is what the chatbot wrote back:

As you can see, ChatGPT creates interesting and relevant meta descriptions. Well-written ones can improve your SEO performance in terms of website traffic and, eventually, conversions.

“ChatGPT can spit out title tags and meta descriptions for suggested or hypothetical brands. It could help mom-and-pop style or enterprise brands improve their SEO performance in-house for meta content creation and keyword research.
Similarly, ChatGPT can help businesses create blog content by providing templates or outlines to base content on. This saves time in keystrokes mostly but improves efficiency for some of our writers by 200%. The SEO impact lies in conserving resources and time to create more elsewhere.” — Kevin Miller, SEO Expert and Entrepreneur

Generate product descriptions

If you own an ecommerce site, ChatGPT can create persuasive product descriptions. You can also use it to help with optimizing descriptions for SEO and conversions by using relevant key phrases to attract customers and boost sales. All you need to do is enter your keyword in the ChatGPT SEO prompt, and the bot will do the rest. Then, you can customize the generated text as you like.

Let’s look at an example product description prompt:

Write a product description for a Valentine’s Day flower bouquet that sounds appealing to men ages 25 to 35. Use bullet points and be persuasive.

The ChatGPT answer is as follows:

Again, the bot followed my instructions and produced exactly what I asked it to.

The product description sounds compelling enough to potentially drive conversions from young men.

Want to learn more interesting facts about ChatGPT? Here’s your answer: ChatGPT Use Cases and Trends.

Create outlines with ChatGPT

ChatGPT is useful to SEO specialists when creating article and blog post outlines. When given a topic and purpose, it can generate an entire article structure in seconds. The AI bot can also provide feedback and suggestions to optimize the outline and make it more coherent and engaging.

Here’s a simple ChatGPT prompt for the SEO article outline I tested:

I want to rank for “best Mother’s Day flowers” in Google. Write an outline for this article: “What are the best flowers for Mother’s Day?”

And this is part of the outline the bot came up with:

Generate short-form content

ChatGPT can generate short-form AI content based on keywords or specific parameters. It creates headlines, summaries, captions, slogans, social media posts, etc. Just provide your keyword with the content purpose, and the chatbot will do the rest.

This is the prompt I used for a landing page headline:

Write a compelling, unique, and conversion-worthy landing page headline for the keyword “birthday flowers.” Use a friendly tone and add 3 benefits for our bouquets in bullet points.

And here is ChatGPT’s take on that, which is quite impressive:

Create FAQ

ChatGPT is a helpful assistant for creating a FAQ (frequently asked questions) section for an SEO article.

Here’s what the AI chatbot can do about this:

• Identify the common questions that users or customers might have about a topic, product, or service.
• Write a short and clear answer for each question.
• Format the FAQ section using markdown elements, such as headings, lists, tables, etc. 

This is a simple FAQ prompt that I tested: 

Generate an FAQ section for the keyword “anniversary flowers.”

ChatGPT answered with the following:

Since ChatGPT may provide misleading information, make sure to review and edit the FAQ section to ensure accuracy.

“ChatGPT also helps bloggers to increase website engagement by providing an AI-powered virtual assistant that can take part in real-time conversations with users, answer FAQs, and redirect them to relevant content. This process allows for more meaningful interactions that keep readers on the page longer and ultimately lead to higher conversion rates.” — Darryl Stevens, CEO, Digitech Web Design

Rewrite sentences and improve content

ChatGPT is capable of rewriting sentences and improving content. It paraphrases, summarizes, edits, and enhances your SEO writing. The bot can also analyze a sentence and give feedback on how to improve it further.

Example ChatGPT sentence rewrite prompt:

Rewrite this meta description and include the keyword “New Baby Flowers”: “Surprise Loved Ones with Fresh Blooms! Discover Fast & Reliable Flower Delivery Services. Spread Joy Today!”

And the answer:

Proofreading

Checking a given text for punctuation, spelling, and grammar is an easy task for ChatGPT. You can use this function by entering your text in the chatbox and asking for proofreading. ChatGPT will respond with the corrected text, a list of changes it made, and an explanation. With its help, you improve your writing, and the text looks more polished, accurate, and professional.

This is the text for proofreading I gave to ChatGPT:

Proofread this: “Say Hello new parents with beautifull baby themed flower bouquete. We providde fresh fruits gift baskets and delicious snacks in addition to our new baby flower bouquets What are you waiting for send flowers to the new parents’ house or to the hospital today”

See how well it was corrected below:

Advanced ChatGPT Uses for SEO

ChatGPT is able to assist you with various technical SEO tasks, especially if you are looking to automate or streamline coding-related processes. From generating complex code snippets to optimizing site structures, here are some advanced uses of ChatGPT in SEO:

• Create regular expressions (RegEx): Use ChatGPT to build complex RegEx patterns for filtering URLs or validating input fields.
• Generate Schema markup: Automatically generate structured data (Schema.org markup) to enhance your site’s visibility in search engines and provide rich results such as product information, reviews, events, and more.
• Generate hreflang tags: Quickly generate hreflang tags to support international SEO, ensuring search engines understand language and regional targeting.
• Generate .htaccess rewrite rules for redirects: Get accurate .htaccess rules for URL redirects to maintain SEO value when restructuring your site.
• Generate robots.txt: Create a custom robots.txt file to control search engine access to specific pages, optimizing crawl efficiency.
• Help with link building: ChatGPT helps you identify relevant sites for outreach based on your niche, create outreach email templates, suggest anchor texts, brainstorm guest post ideas, and offer tips to make your pitch stand out.

Pros and Cons of Using ChatGPT in SEO

Despite ChatGPT has gone a long way and is now better than before, it’s far from a perfect solution for content creation and SEO strategies.

Let’s break it down:

Pros	Cons
Quickly creates bulk content to cover multiple topics or keywords	Doesn’t understand your target audience, domain, or specific goals
Provides fresh content ideas or topics based on your input	May unintentionally paraphrase or mirror existing content, causing duplication
Generates various types of written content, including blog and social media posts, emails, and more	Lacks the ability to optimize content based on dynamic SEO strategies
Reduces the need for hiring writers for initial drafts, making it a highly cost-effective option	Struggles to create specialized or industry-specific content with depth
Can write in various tones and styles to suit general audiences	Outputs are based on patterns, so they may lack originality, accuracy, and emotional appeal
Easy to use, even for those without prior writing experience	Cannot adapt to changing trends or algorithm updates
Incorporates keywords effectively into text when instructed

Bloggers benefit from ChatGPT’s assistance through creative ideas, expanding writing styles, and sharing valuable insights. By integrating ChatGPT, bloggers offer personalized experiences, fostering dynamic discussions and engaging readers. This enhances user engagement and creates a more vibrant blogging environment. — Kevin Hall, Marketing Operations, Webserv

ChatGPT and SEO: Best Practices

ChatGPT is not a magic solution that can do everything for you. You still need to follow SEO best practices and tips to use ChatGPT effectively. Here are some of them:

• Use specialized SEO tools: With dedicated SEO tools like Ahrefs or Semrush, you can access real-time information about the keywords, such as keyword difficulty, search volume, etc. Once you have a solid list of keywords, you can then input it into ChatGPT for grouping and further analysis.
• Edit and optimize outputs: Review and refine AI-generated content to ensure it aligns with your SEO goals, audience needs, and brand voice. Always add your unique perspective, original insights, or research to create valuable content that resonates with your readers.
• Fact-check your AI content: Verify all information provided by ChatGPT to ensure it is accurate and up-to-date. Keep in mind that AI tends to hallucinate from time to time.
• Create engaging headlines: Use ChatGPT to brainstorm headlines, but tweak them for clickability and search intent.
• Optimize your content carefully: Make sure to balance keyword usage in your text naturally to avoid keyword stuffing penalties.
• Incorporate internal and external links: Add relevant links to improve content authority and navigation, as ChatGPT doesn’t do this automatically.
• Stay updated on SEO trends: Regularly educate yourself on evolving SEO practices, as ChatGPT’s knowledge is static and cannot adjust to algorithm updates.
• Test and analyze performance: Monitor the performance of ChatGPT-generated content and adjust your strategies based on analytics insights.

“The benefit of ChatGPT is that you can generate a lot of content in seconds. Most of the time, before ChatGPT, content creators would find repeating themselves often, whether this is in a call-to-action social media post or in emails. Now that we have such a powerful tool available to us, we can use it to speed up this process, allowing us to give more focus to the tasks that actually require attention.” — Aiden Higgins, Senior Editor and Writer, The Broke Backpacker

Conclusion

The ability to harness ChatGPT’s power for SEO is groundbreaking.

ChatGPT serves as a valuable tool in the world of SEO and content marketing. Embracing this cutting-edge technology empowers you to stay ahead in the competitive digital landscape and drive organic traffic to your website.

But remember, while ChatGPT streamlines your SEO efforts, it’s important to maintain a balanced approach. Combine its power with your own expertise, critical thinking, and human creativity to craft influential content that truly speaks to your audience.