Ever heard the saying “You need a good education so you can enjoy a good life?” Me too. Quite often,actually. As a child, the importance of getting a good education was instilled into the very fiber of my being. So, I studied hard.
When the time came, I enrolled in one of the most prestigious high schools in my hometown. Marketing quickly became one of my favorite subjects next to accounting. Back then, digital marketing wasn’t a thing yet. So, when it came to choosing the direction for my university education, I opted for accounting. It just made sense plus it helped me land my first job in banking. During those four years when I worked at a bank, I started my first side hustle.
Speaking of side hustles, here’s what happened.
In 2012, my cousin and I founded a small online shop selling printed T-shirts. At the time, I didn’t know anything about online marketing. I had to rely on instinct. This was the first time I’d ever dealt with the digital world. And I was absolutely hooked!
Early on, I tested the waters with Facebook marketing (not SEO as yet). Keep in mind that Facebook then was worlds away from what it is today. Organic reach really worked and small paid campaigns brought in decent results. The most interesting part was working with influencers (a term I didn’t know at that time). Similarly, they didn’t know the extent of their value yet and the return on investment (ROI) was incredible.
This was a brand new niche in my country.
And speaking of niches, this is another element I’m particularly proud of from my early digital marketing career. Our shop was focused on targeting a specific niche that is still relevant today—printed T-shirts.
The verdict? My instincts did not mislead me. The efforts we put into creating a brand differentiated us from our competitors. We weren’t merely selling ordinary T-shirts. We produced them with a unique personal touch defined by distinct printed designs.
After a few years, I went abroad to work and study for my second Master’s degree. I also sold my share of the business to my partner. I knew that I wanted to be in a fast-growing industry, where I can push my limits and meet people from all over the world. But it didn’t last long. Don’t get me wrong; it was a one-of-a-kind experience! However, I realized that my country is my real home and the place I feel happiest. That’s why I returned. I started working as an accountant. While this was my dream job since high school, after a year, I recognized that I wasn’t suited for it. I came to the conclusion that accounting wouldn’t be my future. It just didn’t feel right. I sensed that there was something better for me out there.
Let me fast-forward to 2015, where I found myself in SEO.
This was supposed to be a side gig but one educational course led me to the next and I decided to look for a full-time SEO role in early 2016. The learning never stopped. I continued taking courses but at a more intensive pace. And just a couple of months later toward the end of the year, a great opportunity came along.
I started working at Brosix, a pioneer of the instant messaging industry still on the market today. It was an exciting experience, but I also had a lot of responsibilities on my shoulders. I had to deal with all the brand’s SEO and marketing activities while managing my rapidly growing team. In all honesty, the first years were really hard. That’s because apart from working this full-time job, I was constantly attending courses to develop and establish myself as an expert. Needless to say, all the hard work paid off eventually because I began to see the fruits of my labor. I spent more than four years at Brosix. We faced challenges but we achieved incredible results. It was a wonderful experience, but I felt ready to take on a new challenge.
Not long after I became the SEO manager at SiteGround, one of the biggest hosting companies in the world. I had the chance to work with incredible specialists in the industry, which I’m really thankful for. While challenges continued to arise, I needed to quickly adapt and find creative ways to overcome them. The results we wanted were not long in coming. However, I knew I had to follow my own path.
In September 2022, I decided it was time for the next step in my career. I focused my full attention on my new project: InBound Blogging. This is the professional undertaking that brings me immense joy. Working with different clients as an SEO consultant, while actively developing our company blog, is my secret to achieving steady business growth I’m excited to see what the future brings.
I am grateful for the experiences I’ve had and the connections I’ve made, the sites I’ve contributed to, and the results I have been fortunate enough to drive through my career.
Still, there’s a lot more work to do and more topics to discuss.
My true passion doesn’t come from making money alone. Instead, it’s when I’m lucky enough to meet someone new, and I can teach them SEO and online marketing lessons that I believe will change their lives.
I’ve helped many businesses achieve impressive results through strategic SEO. And I can do the same for you. Regardless of what you’re aiming for, I’ll help you get there faster. Don’t waste time. Your future self will thank you!
If you want to work with me or are interested in having a consultation, get in touch with me.
In pursuit of better SEO ranking and an improved online presence, perfecting link building is a must. When trusted websites link back to you, search engines get signals that your site is authoritative and give it a boost in rankings. One way to obtain such high-quality backlinks is through HARO. HARO (Help a Reporter Out), […]
Read More… from 9 Best HARO Link Building Services for Maximum Impact in 2024
Email marketing is an essential part of digital marketing that many companies and businesses still use to this day. The ROI for email marketing is $44 for every $1 spent, which clearly indicates that there is plenty of value to be gained in this area. It remains an essential method of advertising for businesses and […]
Weebly vs WordPress – Overview Building a website is like buying a digital property. You need to make an informed decision depending on what you want to use it for. Do you want heavy customization and lots of plugins to choose from? Then consider WordPress. Or would you prefer preset templates and perhaps care less […]
Read More… from WordPress vs. Weebly (2024) – Which website builder should I use?
WordPress is by far the most popular open-source content management system (CMS) the internet has ever known. What is even more impressive about WordPress is how much it has evolved since it was originally released in 2003. As WordPress continues to grow, so does its user base and functionalities. What started as a platform for […]
Similar to social media marketing, content marketing is one of today’s most popular and effective advertising strategies. As revealed by data, content marketing costs 62% less than traditional marketing approaches and drives three times the number of leads. On top of that, it also offers exceptional brand visibility potential. Continuing with the statistics, did you […]
WordPress is the most popular blogging platform worldwide, being used by more than 43% of websites on the internet. One of the main advantages of WordPress is that it’s an open-source content management system, making it free to use. Its popularity is primarily due to its customizable nature, allowing users to create a highly functional […]
Read More… from The 22 Best and Most Popular WordPress Blog Themes of 2024
It doesn’t take a lot of digging to uncover the many changes along the way in the evolution of content marketing since it first began. Being a dynamic and ever-evolving domain means regular trend switches, new platforms, and content types, sometimes emerging suddenly. Staying ahead of the curve and gaining a competitive edge can be […]
How long should a blog post be? It’s a reasonable question for any content writer to ask. If you’re producing a blog to improve your website’s chances of ranking, generate engagement, or capture new leads, you need at least a basic idea of how many words to aim for. Unfortunately, there isn’t a straightforward universal […]
SEO, or Search Engine Optimization, is essential if you’re a website owner or marketer. When your website is optimized properly it can lead to a higher ranking on SERPs (Search Engine Results Pages), which in turn brings higher traffic to your site. It’s about designing your website in a way that makes it easier for […]
In the modern online landscape, using keyword rank tracking software is essential for business growth and ensuring that your content and website rank highly on search engines like Google and Bing. In a recent study, statistics showed that around 68% of all clicks go to the top five Google search engine results pages. So it’s […]
Read More… from 14 Best Keyword Rank Tracking Tools for Business Growth