Top Email Marketing Statistics for 2026

Email marketing is an essential part of digital marketing that many companies and businesses use today.

It remains an essential method of advertising for businesses offering products or services, whether you are an established brand or just starting out.

In this article, I will delve into what exactly email marketing is, as well as unpack all the top email marketing statistics, illustrating precisely why it’s still an integral part of digital marketing. Let’s begin.

Key Findings

• For every $1 spent on emails, you’ll see a return of $36.
• Approximately 4.37 billion people use email daily.
• Email marketing is used by 31% of marketing professionals.
• Welcome emails have an open rate of over 83%.
• 41% of emails are opened on mobile devices.
• 94% of Gen Z and 98% of Millennials rely on email communication.
• 99% of people using email check their inboxes every day.

General Email Marketing Statistics

Curious about the email marketing industry as a whole? Keep reading to discover key industry facts and stats that can help guide your marketing strategy to success.

• In 2024, the global revenue of email marketing was $9.7 billion.
• This figure is projected to increase to $18.9 billion by 2028.
• 1 in 2 media planners utilize email marketing.
• For 41% of marketers, email marketing stands out as their most effective marketing channel.
• The number of daily email users is around 4.37 billion and is set to grow to 4.89 billion users by 2027.
• Email marketing is used by around 64% of small businesses and companies.
• Around 347 billion emails are sent daily.
• The email budget of 38% of brands will be increased, while only 10% of brands will make certain budgetary cuts.
• 22% of marketers (or the companies they work for) send marketing emails 2-3 times per day, while 21% send daily emails. 12% send a weekly email. 

Email Marketing Usage

In this section, I will be diving into statistics that focus specifically on the usage of email marketing. The greatest advantage of email marketing is that almost everyone uses email and has an email address.

• In the United States alone, more than 92% of people use email, with 95% of these are aged 24 to 44.
• Based on the most recent estimations, the average number of emails sent and received daily in 2024 was 361.6 billion.
• In 2023, the daily number of registered emails sent and received was 347.3 billion, representing a 4.1% increase on the previous year.
• This number is estimated to rise to 408 billion by 2027.
• Individuals don’t only use email to communicate with friends and family. Around 61% of the people polled stated that their preferred method of being contacted by companies and brands was via email. What’s more, 79% of Millennials and 57% of Generation Z state that email is their preferred way of receiving brand communication.

Having trouble with your email lists? Check out my blog post on the top email verification tools.

Email Open Rate for Businesses

Open rates are among the most effective email marketing KPIs for understanding how well your strategy is performing. Your email open rate tells you the percentage of subscribers who open a particular email out of your total number of subscribers.

• The average open rate for businesses is around 39.64%.
• The average open rate for triggered emails is 45.38%.
• Newsletters tend to have an open rate of around 40%.
• Using welcome emails as part of your marketing strategy tends to deliver even better results. They have a much higher open rate of 83.63%.

That’s why it’s a good idea to include all the useful information about your business/brand in your welcome emails.

Enticing Mobile Email Marketing Statistics

Most email views are actually made from mobile devices rather than from people’s desktops.

• The statistic representing mobile email views is 41%, while desktop views stand at 39%.
• Excluding tablets, mobile devices generate 58.67% of global website traffic.
• In terms of the highest market share, first place goes to Apple iPhone’s native email app, with Gmail taking second place.
• Mobile-friendly emails are used by 35% of marketers as part of their email marketing strategy.

B2B Email Marketing Statistics

Business-to-business (B2B) email marketing is crucial for many companies. Explore some key statistics related to this industry niche and discover new email marketing approaches you may not have considered before.

• For 41% of marketers, email marketing is their most effective marketing channel.
• Around 14% of marketers state that email marketing produced the highest ROI for their organization.
• Email newsletters play a large role in B2B marketers’ email strategies, with nearly 71% stating that they are one of their most used forms of content marketing.
• Other email types follow closely, with 61% of marketers highlighting their importance.
• Email marketing was also among the top three most effective distribution channels in the past 12 months.
• According to B2B marketers, new feature announcements and product emails usually have the highest click-through rates.

Looking for B2B prospects? Read my Tomba.io review to find out how to discover them.

B2C Email Marketing Statistics

If you run a business-to-consumer (B2C) venture, keeping abreast of the latest B2C email marketing statistics is a must. Here are some of the most essential ones to know.

• Automation is a fundamental part of B2C email marketing, leveraged by 87% of marketers.
• B2C email marketing is a key component influencing customer retention, according to 80% of business professionals. Many people subscribe to email lists in order to take advantage of discounts and savings.
• Nearly 8 out of 10 of customers are likely to interact with an email that is personalized to their interests.
• The top three reasons people share their data, such as an email address or phone number, are to receive discounts and coupons (91%), earn loyalty points or rewards (89%), and gain early or exclusive access to offers (83%).
• Baby boomers are more likely to purchase from an email than Generation Z and Millenials.
• 60% of people find it “cool” to receive email reminders about the items left in their online shopping cart.

Email Marketing Automation and AI Usage Statistics

The marketing world is changing faster than ever, with new technology pushing brands to try new strategies to connect with audiences and stay competitive, and email marketing is no exception.

• For more than 60% of email marketing teams, it takes up to two weeks to complete an email and 23% of teams manage up to five emails in production simultaneously.
• 89% of brands incorporate automation into their B2C email marketing strategy. 
• Just over half (51%) of marketers believe that artificial intelligence (AI) will improve the effectiveness of email marketing.
• Research also shows that 45% of the marketing teams use AI to help them create content for their email campaigns; however, only 1% use it for image generation.
• 60% of specialists use ChatGPT as an AI tool the most compared to other AI tools.
• Generative AI is rated “effective” by 95% of marketers for email creation, with 54% rating it as “very effective.”

Find out about the latest marketing automation statistics and facts and stay ahead of the curve by understanding emerging trends.

Email Marketing Statistics by Industry

Apart from the fact that email automation is widespread, we also need to take a look at which industries get the most mileage out of email marketing.

Here are the industries with the highest email open rates:

1. Communications: 65.14%
2. Non-profits: 54.54%
3. Arts and entertainment: 51.19%
4. Legal services: 47.26%
5. Technology and high tech: 44.72%

Meanwhile, the industries with the highest click-to-open rates are as follows:

1. Legal services: 25.63%
2. Sport and activities: 18.43%
3. Technology and high tech: 16.5%
4. Financial services: 15.4%
5. Automotive: 14.51%

A great way to increase email open rates and click-to-open rates is through personalized emails. Let’s find out more below.

Personalized Email Marketing Statistics

Personalizing the emails you send to consumers based on their individual interests and preferences is crucial. 

Why? Let’s take a closer look:

• 80% of marketers report that email personalization improved their performance.
• Nearly half of marketers (48.2%) believe personalization has the greatest impact on improving click-through rates, while 36.5% credit effective subject lines for this boost.
• 70% of ecommerce companies that used advanced personalization in their marketing strategies, including email marketing, said they earned 200% ROI or more from it.
• Around 77% of marketers surveyed said that they used emails to send personalized content to their customers or consumers. It’s an excellent way for them to receive relevant offers that appeal to their sensibilities.

Emails can be customized in a variety of ways:

• Segmentation is one tactic many marketers use to personalize their email marketing efforts. That said, 90% of advertisers said that email segmentation boosted their performance to some extent.
• Most marketers rely on basic email personalization tactics that come with their email service provider (ESP), such as subject line personalization (36%), dynamic content (32%), and merge tags (23%), to engage their audience.
• More advanced personalization strategies tend to be more challenging, as 24% of respondents report that there is not enough data to effectively personalize, 21% point to a lack of resources, and 17% struggle with a lack of technical expertise.
• More than 70% of marketers say that AI and automation help them personalize customer experiences.

Are you ready to elevate your online business? Discover essential insights from the latest digital marketing statistics—click to read more!

Email Engagement Statistics

From automation and personalization to AI and beyond, what does the email engagement landscape look like? Here are some eye-opening statistics worth considering.

People are constantly bombarded with emails. In fact, 59% of Americans reported the majority of emails they receive aren’t useful to them, and 66% said email messages and notifications made them feel stressed.

Despite this “fatigue,” email remains the most effective marketing channel for driving consumer purchases. In 2024, 50% of consumers made a purchase directly from an email.

Email outperforms social media posts by 13% and social media ads by 11%.

53.5% of people are willing to unsubscribe from an email list if they receive too many emails.

Other reasons that trigger unsubscriptions are encountering repetitive or redundant content (46.5%), finding subject lines misaligned with the email content (30.4%), and not being interested in a product or service anymore (29.2%).

Email subject lines play a substantial role in whether or not the recipient engages with a business offer. Around 47% of recipients are more likely to open an email if the subject line is well written.

The time you send emails matters, too. Based on performance data, 31% of marketers in the US believe that the optimal time to send emails is between 9 AM and 12 PM EST, followed by 12:01 PM to 3 PM EST (26%) and 6 AM to 9 AM EST (20%). The least effective time is between 1 AM and 3 AM EST.

Tuesdays are the best days to send an email, followed by Mondays. Sundays, on the other hand, are the worst.

Final Thoughts

All of these statistics have clearly demonstrated the effectiveness of email marketing, which remains a powerful cornerstone of digital marketing.

Emails are still widely used in B2B and B2C strategies. They are a valuable asset for businesses of all sizes.

If you want to enhance your email campaigns, check out this article about the best email marketing tools, based on survey results.

FAQ

References

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