Unbiased Copy AI Review: Everything You Need to Know

Crafting content can sometimes feel like a struggle, whether you’re looking to produce blog posts or keep up with social media updates. In my constant search for something that could make the process smoother, I came across Copy.ai, an artificial intelligence (AI) writing assistant that has captured the attention of industry giants such as Microsoft and eBay. In this review of Copy.ai, I unpack what this tool brings to the table, how it distinguishes itself from other tools in the market, and who stands to gain the most from its capabilities.

Stick around, as this might just be the breakthrough you’ve been searching for.

Copy.ai Review 2024 [Key Takeaways]

  • Copy.ai is a powerful AI writing software used by over two million people, including big companies such as Microsoft and eBay. It is a tool to help create everything from blog posts to digital ads quickly.
  • The tool offers a free plan that lets users generate up to 2,000 words per month. For those needing more, the Pro plan allows for unlimited words in chat at $49 monthly.
  • Users appreciate Copy.ai for its ease of use and wide range of content creation tools, but they are also looking for improvements in system stability and content accuracy.
  • While Copy.ai excels at short-form copy on a tight budget thanks to its free plan, other tools such as Content at Scale are better for long-form blog content.
  • Despite some areas needing improvement, Copy.ai stands out as an affordable option for small businesses and freelancers looking to boost their content creation efforts without spending too much.

Overview of Copy.ai

Overview of Copy.ai

Copy.ai stands out as a go-to AI content marketing tool for anyone looking to create content and website copy quickly and efficiently. It’s ideal for marketers, bloggers, and business owners who need quality written material without spending hours at the keyboard.

Who is it suitable for?

Small businesses and freelancers who watch their budgets find this AI writing assistant a game-changer. It’s a big help for social media chiefs, email campaign creators, and marketing firms, too. Startup crews, company heads, and solo content creators also get a lot out of it. They all appreciate how much faster they can create good content to read or share.

Email professionals, website wordsmiths, and independent writers love how it speeds up their work. Copy.ai is perfect for anyone wanting to make the writing part of their job easier and get smart tips along the way.

Detailed Features of Copy.ai

Detailed Features of Copy.ai

Copy.ai offers ample features to up your writing game. It’s got everything from blog post creation, ad text for digital platforms, product descriptions for online stores, persuasive sales messages, and catchy social media updates to engaging web content. Plus, it offers a variety of templates to get you started.

Blog content generation

Creating blog content—from coming up with unique blog ideas to writing itself—can be a struggle, but I found Copy.ai really steps up the game here. It’s great for small businesses and freelancers who need quality writing at an affordable cost. They offer pre-built templates for social media, ads, and product descriptions.

This makes creating a new post quick and easy. The tool has a solid grip on generating quality articles and essays. With over 2,000,000 users, including giants like Microsoft and eBay, on board, it’s clear they’re doing something right.

Digital ad copy creation

I found Copy.ai to be a great help in creating digital ads. It uses AI technology to craft catchphrases, headlines, and body text. The tool stands out because it guides you through the process.

You pick your goal and audience and it suggests ideas that can hook readers. With its pre-built templates, creating eye-catching ads is simple.

This AI writer offers a free plan that lets you generate up to 2,000 words per month. That’s enough for many small projects or tests. If you need more, their Pro plan offers unlimited words in chat, monthly for $49. This flexibility makes Copy.ai a smart choice for those on tight budgets wanting effective ad content.

eCommerce copywriting

Just as crafting digital ad copy is an art, so too is eCommerce copywriting. This field requires a keen eye for engaging customers and boosting sales through words on product pages and descriptions.

Copy.ai shines by offering templates and tools designed specifically for online shops. It helps create vivid product narratives that entice readers to click “Add to Cart.”

For those of us involved in the world of online selling, getting our products noticed can be challenging. That’s where Copy.ai’s eCommerce writing abilities come into play. The platform generates persuasive product descriptions, catchy headlines, and compelling call-to-actions (CTAs) with ease.

It transforms standard items into must-have goods using just the right tone and language that appeal to your audience. With Copy.ai, creating content that turns browsers into buyers becomes much simpler.

Sales copy production

Creating sales copy that grabs attention is crucial. With Copy.ai, I found the process simpler than ever. The tool uses AI to generate persuasive marketing text. You can use it for emails, product descriptions, and landing pages. It understands what makes people buy products.

Copy.ai helps write engaging content fast. It’s great for small business owners or freelancers looking to boost their sales and looking for budget-friendly solutions. Plus, with a free trial, you can test its features before committing financially.

Social media content crafting

Social media posts are a big deal today. Nowadays, 55% of consumers use social media to find out more about businesses. We all want our feeds to stand out and grab attention. That’s where Copy.ai steps in, offering more than 90 tools and templates specifically for this purpose. You can generate everything from quick tweets to detailed Facebook posts that engage your audience every time.

Using Copy.ai for social media content crafting means you save time while creating high-quality posts that speak to your followers. It supports various platforms, ensuring your message hits the mark whether it’s on Instagram, Twitter, or LinkedIn.

Website copywriting

Website copywriting makes a big difference in how visitors see your site. It involves creating text that grabs attention and encourages readers to take action. This task requires skill because every word must work hard to engage the visitor.

Copy.ai gives you tools that make writing web page text easier. You get access to templates for various types of pages, including home, about us, and services sections. The AI helps generate appealing headlines and body text that speak directly to your audience’s needs.

Content template availability

Content template availability

Copy.ai has a helpful feature for those who need help with writing. It offers pre-built layouts for content such as social media posts, ads, and product descriptions. This means you don’t have to start from scratch when creating content, and it’s a big time saver.

These templates are easy to use, too. You just pick the one that fits what you’re trying to write, fill in some details, and you’ve got a professional-looking piece ready to go. This makes Copy.ai super helpful for anyone wanting to create quality content quickly.

Pricing Structure of Copy AI

Discussing the pricing options of Copy.ai feels like opening a toolkit. Each tool is designed for a specific task, but all are crucial for the project at hand. The platform offers a tiered pricing strategy, tailored to fit a range of needs—from the solitary blogger crafting posts to the bustling marketing team creating ad copy and social media content. Let’s break down these options.

PlanMonthly word limitCost
Free plan2,000 words in chat$0
Pro plan500 workflow credits per month, unlimited words in chat$49 (billed monthly)
Team plan20 seats, unlimited words in chat, and 3,000 workflow credits/month$249/month (billed monthly)
Enterprise planUnlimited seats, unlimited words, SSO & Infosec review, SOC II Type 2, dedicated account manager, dedicated AI training, workflow enablementCustom pricing

The Free Plan stands out immediately. It’s perfect for those just dipping their toes into the AI copywriting pool. With up to 2,000 words a month at no cost, users can explore a variety of content types, from social media snippets to brief product descriptions.

Transitioning to the Pro plan, this is where Copy.ai turns up the volume. For $49 a month, users unlock the capability to generate an unlimited number of words. This is a powerhouse AI tool for small to medium-sized businesses (SMBs) aiming to scale their content output affordably. The plan also caters to the needs of freelance writers and content creators looking to bolster their productivity with AI-assisted writing.

The Team and Enterprise plans take things up a notch, offering added perks and extras that cater to the needs of larger organizations. 

User Experience With Copy.ai

Exploring how users feel about Copy.ai shows us a lot. People find the platform easy to use and love the variety of writing it offers. Yet, some are hoping for better customization. This peek into user experiences invites you to dive deeper and see what everyone’s talking about.

Positive aspects of Copy.ai

Copy.ai shines as a budget-friendly option for small businesses or freelancers. This AI writing assistant makes it easier to create engaging social media posts, impactful ads, and compelling product descriptions.

Copy.ai Google ad examples

Its pre-built templates save time and spur creativity, offering a solid starting point for anyone looking to generate content quickly.

Another standout feature is the free plan that Copy AI offers, making it unique among AI copywriters. For those just dipping their toes into AI-generated content or working within tight budgets, this access is invaluable.

The tool supports various types of writing tasks, from crafting tweets to putting together detailed blog posts, proving its versatility in the digital marketing landscape.

Here are my example instructions for writing a blog post about Copy.ai review. The generated text is only about 650 words, but that’s a good starting point. You can also move the article to the editor on the right and add your touch-ups, which is very convenient.

Copy AI blog post example

Areas for improvement in Copy.ai

Moving past the positives, let’s look at how Copy.ai could get even better. One big issue is system stability. In June 2022, users faced a major snag when Copy.ai went down for 12 hours. That was tough for people who rely on it daily. It shows that improving system reliability is key.

The content it produces sometimes misses the mark, too. Users often find themselves doing extra work to check grammar and uniqueness. This means spending time you thought you’d save by using an AI writing assistant in the first place. Also, getting quality results from Copy AI usually requires giving very detailed instructions.

Simplifying this process would make Copy.ai more user-friendly and cut down on preparation time for creating content pieces such as blog posts or ad copies.

Comparison With Other AI Writing Tools

This Copy AI review wouldn’t be complete without a thorough comparison. So, let’s take a closer look at how Copy.ai stacks up against other AI tools for writing. The field is crowded, but understanding the nuances can help you decide which tool suits your needs best. I’ve laid out a simple comparison to guide you through the different features and offerings.

ToolFree planBest forStarting price for paid plans (billed monthly)Long-form content quality
Copy.aiYes, up to 2,000 words/monthGeneral short-form copy$49/monthGood, but not the best
Content at ScaleNoLong-form blog contentContact for pricingExcellent
JasperNoHigh-quality, versatile content creation$49/monthVery good
WritesonicYes, 10,000 words/monthDigital ad copy and short-form content$15/monthGood

Copy.ai shines for those on a tight budget or just dipping their toes into AI-driven content creation, thanks to its standout free plan.

However, if you’re in the market for the cream of the crop in long-form blog posts, Content at Scale might be your go-to, albeit without a free trial.

Jasper, with its slightly higher price point, offers a very good balance for those needing both short and long-form content. Writesonic presents another budget-friendly option, especially useful for digital ad copy. There’s even a Writesonic free trial that is not time-limited. Each tool has its strengths, and the right one for you depends on your specific needs.

Check out my in-depth comparison of Copy AI vs. Rytr.

My Thoughts on Copy.ai

Copy.ai shines as a budget-friendly option for small businesses and freelancers. It’s akin to finding a treasure chest in the space of AI writing tools. With its free plan, it stands out for those watching their expenses closely. Copy.ai grabs the spotlight with its balance of affordability and quality.

This tool not only ranks high among competitors but also offers a simple solution to complex content needs. From blog outlines to marketing copy, it serves up everything with speed and ease.

Expert Thoughts and Opinions on Copy.ai

In the quest to enhance content creation, we’ve gathered insights from founders, marketing experts, and others on the influence of Copy.ai on their workflows and creativity. Here are four diverse perspectives on the effectiveness and challenges of using Copy.ai for content creation.

“While Copy.ai’s outputs have generally been effective in meeting my content goals, success comes from a blend of AI-generated content and human oversight. The tool has limitations, particularly in understanding niche-specific nuances and maintaining brand voice consistency across all pieces. Thus, I view Copy.ai as a valuable assistant that enhances the content creation process rather than replacing the human touch.” Vaibhav Kakkar, CEO, Digital Web Solutions

“I use the chat feature almost every day for brainstorming ideas. It’s good for short-form content, but it still needs to be polished further to be used for long-form content. It definitely optimized the content creation process in terms of efficiency. In terms of quality, you’ve got to be patient enough to put in at least 5-8 prompts to get results close to your expectations. Copy.ai won’t provide you with the results you envision in one go. But with the right hacks, you can get satisfactory outputs.” Sweta Panigrahi, Content and Community Manager, Keyhole

“One of the things I love most about Copy.ai is its versatility. Whether I’m working on social media posts, blog articles, product descriptions, or ad campaigns, Copy.ai has got me covered. Plus, the quality of the content it produces is seriously impressive. I’ve had instances where the AI-generated copy was so spot-on that I couldn’t tell the difference between it and something written by a human. Another aspect is its ability to adapt to different tones and styles. With Copy.ai, I can easily adjust the settings to match the tone I’m aiming for, and it delivers every time.” Benedict Ang, Senior Fitness Coach, Total Shape

“The increased productivity resulting from the execution of routine content has provided additional time for endeavors that require strategy and creativity. While Copy.ai demonstrates proficiency in generating novel concepts and expediting the composing process, it requires a meticulous and astute approach when it comes to specialized topics. In essence, Copy.ai functions as a catalyst within the workflow of content creation, augmenting both efficiency and originality.” Kal Dimitrov, Content and Marketing Expert, Enhancv


And that’s the scoop on Copy.ai. This tool is a big deal for those looking to create content affordably. You’ve got everything from blog articles to social media updates under one roof.

They even throw in a free plan, which is pretty nifty. The fact that over two million people use Copy AI, including giants like Microsoft and eBay, says a lot. Sure, there are areas they could improve on, but perfection is quite hard to come by.

If you need an affordable AI writer that gets the job done, this might just be your ticket.


What is Copy.ai and how can it help me?

Co-founded by Paul Yacoubian and Chris Lu in 2020, Copy.ai is an AI-powered writing tool designed to generate high-quality copy for various needs—whether you’re looking to write a blog, create content for your website, or even draft emails. It uses advanced AI models to craft compelling texts in seconds.

Is there a free version of Copy.ai available?

Yes, indeed. Copy.ai offers a free version that lets you test out its features before deciding if you want to upgrade. This way, you can get a feel for how the tool helps generate copy and see if it fits your needs.

How does Copy.ai compare with other AI writing tools like Jasper AI?

While both are top contenders in the best AI copywriting tools category, each has unique strengths. Copy.ai shines with its ease of use and ability to quickly produce diverse types of content—from blogs to marketing materials—with just a few clicks.

Can I use Copy.ai for all my content creation needs?

From generating ideas to producing final drafts, Copy.ai supports your entire creative process. Whether it’s emails, social media posts, or detailed articles, it’s got you covered with templates and customization options.

Will the content generated by Copy.ai be original?

Yes. The AI model behind Copy.ai is designed to ensure that the content it generates is not only high quality but also unique and tailored specifically to your project’s requirements.

What do people say about their experience using Copy.ai?

Many users have shared positive impressions and experiences with using Copy.ai. They appreciate how it simplifies their workflow by automating the content creation process while still maintaining a personal touch in their writing.

Article by

Nikola Baldikov

Nikola Baldikov is an SEO magician with a passion for helping companies succeed in their online efforts. He is a founder of Inbound Blogging, where he specializes in SaaS marketing, SEO, and outreach strategies. In addition to his work, he is an avid football fan and loves to dance.

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