A Comprehensive Guide to AI Content Marketing Tools

In a world where content marketing is constantly evolving, do you struggle to stay on top? If yes, then you need to change course and keep up with current trends.

Businesses worldwide anticipate artificial intelligence (AI) to revolutionize their marketing efforts. We’re here to help you leverage the power of AI content marketing tools in 2024.

Are you ready to take your marketing to the next level? Let’s get started!

AI Content Marketing Tools [Key Takeaways]

  • AI tools speed up content marketing. They save time and money.
  • Jasper AI, Rapidely, Flick, Grammarly, and Surfer SEO are the top AI tools for 2024. They assist in creating great blogs and social media posts.
  • AI helps in many ways, such as creating smart ads, answering client questions quickly through chatbots, and estimating future sales.
  • To use AI well in your marketing strategy, make sure to try an automated email marketing campaign and chatbots. Also, use it to generate content.

What Is AI Marketing?

AI marketing is a blend of artificial intelligence and digital strategies to deliver personalized content, streamline operations, create more engaging customer experiences, and ultimately boost your business’s growth.

AI-powered content marketing tools come with numerous benefits, such as real-time insights, cost-effectiveness, time efficiency, and improved returns on investment (ROI), and allow for data-driven decision-making.

Why Is AI Marketing a Good Idea?

AI marketing is a smart way to improve your blog. It uses special tools such as data models and algorithms. These help you find out what your readers like and want more of.

Here are the precise reasons why you should consider incorporating AI content marketing tools into your strategies:

  • Quicker content planning and creation: AI simplifies content planning and expedites content creation, generating various types of content in less time.
  • Deep insights: AI offers new and in-depth insights into content performance, buyer behavior, and market trends.
  • Automated decision-making: AI can autonomously make choices such as determining the best time to post content or ads based on data analysis and machine learning.
  • Real-time personalization: AI tailors content to individual customer needs, increasing engagement and sales.
  • High-quality content: AI tools enhance the quality of content marketing due to their advanced capabilities, such as paraphrasing, expanding, shortening, summarizing, and improving texts.
  • Increased ROI: AI optimizes A/B testing, ad placement, and budget allocation, improving the ROI in marketing strategies.

Top 17 AI Content Marketing Tools for 2024

Content marketing today relies heavily on AI tools. They can check large volumes of data very fast and offer insights into best-performing strategies. The impact they have on the industry is huge, so it’s good to use them. Utilizing these tools takes some practice, but they can make a big difference in how well your blog does online.

In 2024, some of the most powerful AI content marketing tools that are revolutionizing the industry include Jasper AI, Rapidely, Flick, Grammarly, and Surfer SEO.

#1 Jasper AI

Jasper AI

Jasper AI is a premium AI content creation tool for content teams. You can use it for better blog and AI social media content generation.

Jasper AI breathes life into your content ideas through its writing generators, creating clear and catchy texts. So, don’t fear the shift to AI tools. Embrace it. With Jasper AI, you get powerful features that tackle any hesitation head-on.

Think of it as a game-changer for boosting your productivity and changing the way you create content.

Follow the link to read my detailed Jasper AI review.

#2 Rapidely

Rapidely

Rapidely is a top-notch AI content generator that aids in producing great posts in less time. This content creation platform scans your texts and gives tips on how to improve them.

However, this is not all. Rapidely also has features for brand alignment and market research. The tool can read many languages, which makes it great for multilingual campaigns. Want to know how people feel about your brand? Rapidely does sentiment analysis, too. It even calculates who will become a good customer with predictive lead scoring.

#3 Flick

Flick

Flick is a top tool for bloggers in 2024. It’s an AI-powered proofreading tool, preferred by many in the industry. Flick can check your words and writing style. It can also help you create your content as well as set up a style guide for your brand.

Over 100,000 content creators, brands, and businesses trust Flick to help manage their social media content. The setup process is easy, and you can always get help from its customer support team at any time of the day or night.

If you want to grow your blog through better AI tools, then using Flick is a good idea.

#4 Grammarly

Grammarly

Grammarly is a powerful AI tool for 2024. It is highly rated for enhancing blog writing. Its solid functionalities make it one of the best free and paid options out there. This tool can halve your blogging efforts with ease.

Grammarly offers a wide range of features, including grammar, spelling, punctuation, and plagiarism checkers. It also offers advanced features such as tone and style checks. Grammarly is a great choice for bloggers who value accuracy and efficiency.

Many deem Grammarly a key to business growth in 2024. Use this agency-friendly choice to boost the quality of your content.

#5 Surfer SEO

Surfer SEO

Surfer SEO makes your blog better. It’s a tool that helps you create and fix content. It offers facts to improve your website for search engine rankings. This is called on-page search engine optimization (SEO).

Surfer SEO has a great keyword tool, too. It lets you find the best words to use in your blogs. These help more people find your page on Google. Using Surfer SEO means producing great content that both readers and Google will love.

Find out about the numerous alternatives to Surfer SEO—don’t miss out, click to read!

#6 Copy AI

Copy AI

Copy AI is a web-based platform that uses AI to generate high-quality content for various purposes. It can help you write catchy headlines, engaging blog posts, persuasive sales copy, creative stories, and more.

You can choose from a variety of templates and prompts, or create your own custom ones. Copy AI is easy to use, fast, and reliable. It can save you time, money, and effort in creating content that resonates with your audience.

#7 Semrush

Semrush

Semrush is a comprehensive tool that offers a wide range of features to enhance digital marketing. You can use Semrush to conduct keyword research, competitor analysis, SEO audits, content and social media marketing, and more.

Semrush aids in discovering new opportunities, optimizing your campaigns, and measuring your results across various channels and platforms. This is a must-have tool for any digital marketer who wants to grow their online presence and business.

#8 Clearscope

Clearscope

Clearscope is a helpful tool that assists you in writing better content for your audience and search engines. It analyzes the top-performing articles for any topic on the web and gives you actionable suggestions on how to improve your writing quality, relevance, and readability.

It also scores your content based on various criteria and shows you how to increase your score. Clearscope integrates with popular tools like Google Docs, WordPress, and Medium, allowing you to write and edit your content within your preferred tool.

#9 MarketMuse

MarketMuse

MarketMuse is an innovative tool that helps you plan, create, and optimize content that drives traffic and conversions. It uses artificial intelligence to analyze your content and compare it with the best-in-class content published online.

It then gives you insights into how to improve your content strategy, structure, and quality. You can also use MarketMuse to generate outlines, briefs, and drafts for your content based on best practices and data-driven recommendations.

#10 NeuronWriter

NeuronWriter

This tool helps you create content faster and smarter with the power of natural language generation. It can generate high-quality content for various domains, such as business, education, health, technology, and more.

You can also use NeuronWriter to rewrite, summarize, or paraphrase existing content in a matter of seconds. NeuronWriter is a handy tool for anyone who needs to create or edit content quickly and easily.

#11 AgilityWriter

AgilityWriter

This AI writing software is a great assistant in crafting engaging and persuasive copy for your landing pages, sales pages, emails, ads, and more. It uses proven copywriting formulas and techniques to help you craft effective messages that your audience will relate to. You can also customize your copy based on your brand voice, tone, and personality.

What is more, there is a built-in anti-AI detection feature. AgilityWriter is a useful tool for anyone who wants to improve their conversion rate and sales with better copy.

#12 ZimmWriter

ZimmWriter

ZimmWriter is a desktop-based AI content writing tool that helps you write clear and concise content for any purpose. It uses natural language processing to analyze your text and provide you with feedback on how to improve your grammar, spelling, punctuation, vocabulary, style, and tone.

ZimmWriter is compatible with Windows and Mac computers and can be used from virtually any program, including Notepad, Microsoft Word, Google Docs, and more.

This tool allows you to avoid plagiarism and clichés by checking your text against millions of sources online. ZimmWriter is an easy-to-use tool for anyone who wants to write great content with fewer errors.

#13 Frase

Frase

Frase.io is a content creation platform that relies on AI to analyze your topic, audience, and competitors. Thus, it’s able to provide you with relevant data, insights, and suggestions.

With Frase.io, you can create content that is optimized for search engines, social media, and conversions. You can also automate tasks such as research, outlining, summarizing, and editing. Frase.io is designed for marketers, writers, agencies, and businesses that want to create high-quality content at scale.

#14 SEOWriting AI

SEOWriting AI

Seowriting.ai is an advanced tool that helps you write SEO-friendly content that ranks well on Google. It uses AI to generate relevant and engaging content for any keyword or topic in minutes.

You can also use Seowriting.ai to optimize your existing content with its suggestions on how to improve your titles, meta descriptions, headings, keywords, and more. Seowriting.ai is a powerful tool for anyone who wants to create and optimize content for SEO.

#15 ChatGPT

ChatGPT

ChatGPT is an AI chatbot that uses a large-scale language model trained on millions of web pages and conversations. It can generate natural and engaging responses to various types of user messages, such as questions, requests, feedback, etc.

ChatGPT can also create content such as poems, stories, summaries, lyrics, and more, based on user input or keywords. It can be used for content marketing by providing personalized and relevant content to potential customers, increasing brand awareness and loyalty, and generating leads and conversions. Furthermore, you can use ChatGPT for optimizing your SEO activities.

#16 WriteSonic

WriteSonic

WriteSonic is a powerful AI writing assistant that helps you create high-quality content in minutes. Whether you need landing pages, blog posts, ads, emails, or social media captions, WriteSonic can generate them for you using just a few keywords or sentences as prompts. WriteSonic uses state-of-the-art natural language processing technology to analyze your input and produce engaging and relevant content that matches your voice and style.

WriteSonic is not just a content generator, but also a content optimizer. You can use this tool to rewrite, improve, or summarize your existing content and make it more effective and appealing. WriteSonic is the ultimate tool for marketers, entrepreneurs, writers, and anyone who needs fast and reliable content creation.

#17 Wordtune

Wordtune

Wordtune is a writing assistant that helps you improve your sentences and paragraphs. It relies on AI to analyze your text and offer suggestions for rewriting, rephrasing, expanding, or summarizing it. You can use Wordtune to make your writing clearer, more engaging, and effective.

Wordtune works with any type of writing, such as emails, essays, blog posts, social media posts, or creative writing. You can choose from different writing goals, such as explain, emphasize, or counterargument, and Wordtune will tailor its suggestions accordingly. You can also adjust the tone and style of your writing, such as formal, casual, or friendly. Wordtune is available as a Chrome extension, a web app, or an integration with Google Docs and Gmail.

What the Pros Say: AI Content Marketing Tools in Action

We’ve put together a rounded list of experts’ viewpoints and experiences with AI content marketing tools.
Here are some thoughts and pieces of advice from these professionals.

Use AI without losing quality

“A content calendar of 50 articles planned over the course of a month can now be knocked out in an hour with an AI tool like SEOWriting.ai. But the quality can vary depending on the topic/industry. For topics that are more nuanced, it often falls short, but I’ve seen these tools produce quality content when given the right prompts.
I think many content marketing teams will fall back and overly rely on these tools—and maybe see short-term wins but lose out in the long run. Those who learn how to use AI to speed up their content production while still maintaining high-quality editorial standards, editing, proofreading, and incorporating first-hand experiences into their content will win in the long run.” Brooks Manley, SEO Consultant, Brooks Manley Marketing

Speed up content creation with AI

“In 2023, AI has played a pivotal role in reshaping the content creation landscape. Tools like ChatGPT have empowered content teams to generate detailed blogs and content outlines with remarkable efficiency.
The ability to leverage AI for content creation has not only accelerated the production process but has also opened up new avenues for creativity and ideation. At BizReport, we’ve experienced firsthand how AI-driven content creation tools enable us to deliver high-quality, insightful content to our audience in a fraction of the time.” Young Pham, Co-Founder and CMO, BizReport

Embrace challenges alongside benefits

“AI has completely transformed content creation by providing data-driven insights and predictive analytics, allowing us to tailor our content more precisely to meet the needs and preferences of our target audience. One significant advantage of using AI tools is the increased efficiency in content production, as they can analyze trends, consumer behavior, and competitors at a speed and scale that surpasses human capabilities. This enables my team to craft more relevant and engaging content, which ultimately enhances our brand visibility and SEO performance.
However, it’s essential to navigate the challenges that come with AI in content marketing. While AI excels at data analysis, creativity remains a distinctly human trait. Striking the right balance between data-driven insights and the human touch in content creation is crucial.” Debbie Chew, Global SEO Manager, Dialpad

Let AI help you with SEO

“Our team actively uses AI-powered content marketing tools like Surfer SEO to create and optimize content faster. While we do not generate the content itself, as we need to test different online courses and provide our own reviews and recommendations, we do use them to speed up the process.
For instance, we use the tool to easily find keywords to optimize our content and get other recommendations to create content that easily gets into the top SERP results and gets organic traffic. Also, we can use ChatGPT (paid version) for data analysis and translation, to create some tables, or to get help with some creative solutions.” Stacey Miller, Content Creator,
Self-Starters

Verify your AI-generated content

“We have a good team of full-time remote writers. We’ve mainly been using ChatGPT since December 2022 for content ideas and structure. Later on, we found out that it’s quite unreliable when we’re searching for facts. When we prompt it to cite reliable sources for its claims, it provides us with empty links. We’ve tried prompting this over and over again, but to no avail.
We still need to use Google to make sure we’re getting the correct information, and we’re able to cite these reliable sources for our readers. As business owners, it’s important to relay this information to your teams.” Denis Tyurkov, Co-Founder, Glimp.co.nz

AI content marketing helps small businesses

“AI-powered content marketing tools are changing every single aspect of digital marketing, especially SEO. Now, with their ability to scan the internet and organize information, we can create “best of” and “top” articles that do not miss a thing.
A great benefit of these tools is that big companies are slow to implement them, giving smaller, more nimble organizations the chance to create more up-to-date content that ranks higher on Google.” Jason Vaught, Director of Content, SmashBrand

Conclusion

AI content marketing tools are revolutionizing the way marketers create and distribute engaging and relevant content for their audiences. These tools are not a threat to human creativity but rather a powerful ally that can enhance and amplify it.

 By using AI, marketers can leverage data, insights, and automation for a more effective content strategy, from ideation and creation to distribution and measurement. AI content marketing tools can help marketers save time, money, and resources while also improving the quality, relevance, and performance of their content.

FAQs

What are AI content marketing tools?

AI content marketing tools are special programs that use artificial intelligence to help you write high-quality content. In addition, these tools make it easy to manage and improve your content marketing strategy as a whole.

How do AI content creation tools work?

AI content creation tools use artificial intelligence algorithms to generate content based on specific inputs and parameters. These tools use natural language processing and machine learning to analyze and understand text data, allowing them to generate coherent and relevant content.

Are content marketing AI tools difficult to use?

No, most of these programs are designed to be user-friendly, even if you have no experience using AI technology.

Are there any free AI content creation tools available?

Yes, there are free AI content creation tools available. Some AI-powered writing tools offer free plans with limited features, allowing users to get started with AI-generated content without a financial commitment.

How can AI content creation tools help with content strategy?

AI content creation tools have the ability to provide insights into audience preferences and trends, assist in content planning and ideation, generate content based on specific target audience segments, and optimize the content for maximum impact and engagement.

Can AI content creation tools help with the content creation process?

Yes, AI content creation tools can help you streamline the entire content creation process. These tools can automate repetitive tasks, suggest relevant content ideas, assist in content research, and provide real-time feedback to improve the quality of your content.

Can AI content creation tools assist with social media content creation?

Yes, AI content creation tools can assist with social media content creation. These tools can help generate engaging and shareable content for platforms like Facebook, Instagram, Twitter, and LinkedIn, ensuring that businesses have a consistent presence and can reach their target audience effectively.

Do AI content creation tools provide content outlines or templates?

Yes, many AI content creation tools provide content outlines or templates to guide users in creating their content. These outlines can help structure the content effectively and ensure that it aligns with one’s desired goals and objectives.

Can AI tools write all of my web content for me?

No, while you can use AI to generate basic writing or ideas for you, you shouldn’t count on them to generate long-form content like blog posts and complex or unique articles. Human input is always required.

How can AI content creation tools help with SEO?

AI content creation tools can help with SEO by providing features such as keyword analysis, content optimization suggestions, and SEO-friendly content briefs. These tools can assist in creating content that ranks well in search engine results and attracts organic traffic.

What are the benefits of AI content creation tools?

Some benefits of using AI content creation tools include saving time and effort in creating content, generating high-quality content that is tailored to specific needs, improving content creation processes and workflows, enhancing content strategy and effectiveness, and leveraging AI technology to stay ahead in the competitive landscape.

Are there any downsides to using an AI tool instead of a human writer?

Yes, while the use of AI writers might save time and money in the short term, they often lack creativity and a personal touch compared to skilled human writers.

Why should I use AI for my content marketing in 2024?

Using AI for your content marketing can save you time, make it easier to plan out what to write about, and also help you understand what works best for your audience.

Article by

Nikola Baldikov

Nikola Baldikov is an SEO magician with a passion for helping companies succeed in their online efforts. He is a founder of Inbound Blogging, where he specializes in SaaS marketing, SEO, and outreach strategies. In addition to his work, he is an avid football fan and loves to dance.

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