14 Best Keyword Rank Tracking Tools for Business Growth

In the modern online landscape, using keyword rank tracking software is essential for business growth and ensuring that your content and website rank highly on search engines like Google and Bing.

In a recent study, statistics showed that around 68% of all clicks go to the top five Google search engine results pages. So it’s important to utilize target keywords and search engine optimization, especially if you’re a website or business that relies on traffic and search engine results for growth and revenue.  

We’ve created this article to give an overview of the best rank tracking tools out there. Before we get into it, we need to first explain what rank tracking software is.

What Are Keyword Rank Tracking Tools?

Rank tracking software allows you to monitor the ranking of your domains, subdomains, and the URLs for the keywords you’re using. 

It does this by collecting data from search engines like Google and Yahoo. You can review your performance by analyzing how effectively you’re using your keywords to grow your business and assess how you can improve to get ahead of the competition. 

Which Rank Tracking Software Is the Best?

Now that we’ve explained what rank tracking software is and why it’s key for online business growth, we’ll look at some of the best software out there, the criteria to help you determine the optimum one for your business and you as an individual, and give a detailed breakdown of each one. Below is a list of what is widely regarded as the best rank tracking software:

• SE Ranking
• Ahrefs
• Wincher
• Semrush
• Sitechecker
• SEO Powersuite
• AccuRanker
• Serpstat
• Authority Labs
• Advanced Web Tracking
• Nightwatch
• Google Search
• Mangools
• HubSpot SEO Marketing Software

Before explaining everything about the software listed above, there are still some things we need to examine and clarify about rank tracking software.

Types of Rank Tracking Tools

There are different types of tracking tools out there and it’s important to understand how each one works to choose the most appropriate one for your business. Some are a comprehensive package that include every tool you need for SEO, while others are more specific tools that are only created for SERP (Search Engine Result Page). 

All of these different tools can be grouped into three categories, each with its specific pros and cons. We’ll break down these three categories below:

Desktop Applications 

Here you can download and install the application or program directly onto your computer/desktop. They function completely separately from web browsers (unlike the other two categories) and you’re less likely to get blocked by search engines since these applications emulate human behavior. As such, you can run large lists of keywords.  

Web Browser Apps

Web browser apps are the fastest way to get keyword ranking results since they are browser plug-ins and don’t take a lot of effort and time to install. There are plenty of plug-ins for rank tracking tools that you can download for browsers like Chrome and Firefox. The main drawback is that if you’re running a high volume of keywords, you run the risk of search engines blocking the plug-ins you’ve installed on your browser. 

SaaS Applications

This stands for Software-as-a-Service and usually functions on web-based servers. If you want to avoid the hassle of installing software on your desktop and don’t want to leave getting blocked by search engines down to chance, then this a great option to track your keyword rankings. 

Features to Look for When Selecting Rank Tracking Software

There are a lot of different elements and criteria to consider when selecting the right rank tracking software for your business/website. In this section of the article, we will examine each aspect to help you make an informed decision.

Pricing Structure

This is the plan(s) or paid subscription each application or service offers. The pricing structure differs for each ranking tool available. The more websites and keywords you add, the more likely it is you’re going to end up using a singular ranking tool in the long run. That’s why it’s key to find a tool with a simple, long-term affordable pricing structure that’s suitable for your business.

Update Frequency

It’s important to have a tracking tool that is regularly updated so that your business is equipped with the most cutting-edge system for your website’s SEO. Many of the tracking tools in this article offer daily updates to their software. Some update every three days, while others update weekly. There are tools with on-demand SERP refreshes as well. Ultimately, the right one for you depends on your business and your needs.

Reporting Functionality

This is a crucial element to consider when you’re working with a team. The ability to create graphs and other visual representations of the metrics you want to report and communicate to your team is invaluable. Each rank tracking tool has its own unique set of tools when it comes to reporting, so it’s essential to find which one suits you best. Taking advantage of their 14 – 30 day free trials is a good way to experiment. It can help improve your SEO and the growth of your online business. 

Platforms Monitored 

This aspect is dependent on which nation you’re basing your tracking tool on. It’s no secret that Google is easily the most popular search engine. Many searches are analyzed with Google rankings and take place on the Google search console. However, when operating in different countries, you may have to use different search engines to better track and analyze the local market. Some examples include Yahoo, Bing, DuckDuckGo, Baidu, and Yandex. You’ll need keyword rank trackers and SERP tracking tools for each search engine platform you’re tracking. 

Keyword Tracking by Device and Location

A good way to achieve an excellent keyword rank for your website or blog is to separate the tracking by desktop, local, and mobile tracking. While a lot of keyword rank tracking software has this feature, they don’t all work in the same way, especially when it comes to localized rank tracking. It’s a good idea to look into them individually to make the most of their keyword-tracking features to develop your business or website.

SEO Integration Options

Another vital feature to consider when deciding which software to choose is whether the keyword rank tracker you’re looking into can integrate directly into Google Analytics and the Google Search Console. This allows you to get a clearer view of the bigger picture when it comes to your website’s SEO.

There are a couple of useful SEO integration tools. Wincher allows you to choose or adjust the country. For example, if you are changing google.com to google.co.uk. Semrush lets you track the city, state, or country you are situated in, and Accuranker allows you to track a specific ZIP Code or street.

The Best Rank Tracking Tools 

Now that we’ve thoroughly explored all the different elements and features you should look out for when choosing software for your company or site, we’re going to move on to the next part of the article. 

In this section, we will present and assess the best and most popular rank tracking tools. We’ll be looking at the key features each one offers, giving a general overview of each piece of software, as well as providing information about their pricing and plans.  

1. SE Ranking

SE Ranking is one of the most used and well-known rank tracking tools on the market. It offers an all-in-one package for SEO, making it a simple, streamlined, and comprehensive process. It contains every single marketing and SEO analysis tool you need. 

You get real-time data tracking of your keyword targets on search engines like Google and Yahoo, as well as 100% accurate search engine keyword rankings. You can track data from different cities, states, countries, or regions, as frequently as you need. A key feature that SE Ranking has is its PPC/SEO competitive research. You can research and discover the keywords your competitors and other websites on the market are using in their organic and paid search campaigns.

Another useful feature is its in-depth Website Audit tool. This gives you suggestions on how to improve your website by highlighting its on and off-page problems. By utilizing it properly, your website can potentially reach the top 10 Google search results. Another unique selling point of SE ranking is that it’s an all-in-one SEO Software package. You have all the necessary tools for online marketing, like keyword optimization for higher rankings and SEO analysis.

Before you decide which subscription is most suitable for you, it’s important to note that SE Ranking has a 14-day free trial subscription.

There are additional discounts if you adjust your billing to quarterly or annually. They offer three packages – the Essential, Pro, and Business plan.

Packages:

Essential Plan	Pro Plan	Business Plan
500 Keywords	2,000 Keywords	5,000 Keywords
$52 per month for checking your rankings daily	$95.20 per month for checking your rankings daily	$207.20 per month for checking your rankings daily
You get 5 projects, with 5 competitors per project	30 projects, with 10 competitors per project	Unlimited number of projects, with 20 competitors per project
Website Audit for 100,000 pages	Website Audit for 250,000 pages	Website Audit for 700,000 pages
Monitoring for 17,500 backlinks	Monitoring for 30,000 backlinks	Monitoring for 100,000 backlinks
50 domains for backlink analysis per day	100 domains for backlink analysis per day	300 domains for backlink analysis per day

If you want to learn more about this tool and all of its helpful features, read my in-depth SE Ranking review.

2. Ahrefs

Similar to SE Ranking, Ahrefs is a great all-in-one SEO package. It gives you the ability to audit and optimize your website, analyze your competitors, find target keywords your customers may be searching for, research the industry’s top-performing content, track your rank progress, and much more. Ahrefs’ toolset is useful for both SEO veterans and junior marketers, and everyone in between.

Ahrefs’ main selling points are its ability to analyze websites’ link profiles, SEO health, and keyword rankings. Not only that, but you can conduct keyword research for a multitude of websites like Amazon, YouTube, and Google. You can use its tools to analyze how content has performed based on certain topics, based on social shares or links.

Although launched in 2011, these days Ahrefs is mainly used by small businesses that conduct their own SEO, SEO agencies with multiple clients, affiliate marketers with multiple websites, and specialist SEO consultants. One of Ahrefs’ pros is its massive index of backlinks. You can use this resource to analyze your competitors and their backlinks, as well as zero in on toxic links directed to your website.

Ahrefs offers 4 different price plans, as well as both monthly and yearly billing, with the ability to get 2 months entirely free if you go with the annual billing plan. The monthly price for each plan varies depending on whether you go for monthly or yearly billing. Each plan comes with one Power user who can use up to 500 credits per month. Credits are consumed when using all Ahrefs tools except the Rank Tracker and Site Audit.

Packages:

Lite Plan	Standard Plan	Advanced Plan	Enterprise Plan
$99 per month with monthly billing or $83 per month with annual billing	$199 per month with monthly billing or $166 per month with annual billing	$399 per month with monthly billing or $333 per month with annual billing	$999 per month with monthly billing or $833 per month with annual billing
Good for small businesses and hobby projects	Good for SEO professionals and in-house marketers	Essential for growing businesses	Good for big agencies and enterprises
SEO Dashboard	Includes everything that comes with the Lite Plan	Includes everything in the Standard Plan	Includes everything in the Advanced Plan
Site Explorer	6 months of history (ability to see backlinks and ranking data from the past)	2 years of history	Unlimited history
Keywords Explorer	Position history chart	Site Audit	Access management
Site Audit	SERP updates	Google Data Studio	Pay by invoice
Rank Tracker Alerts	Site Explorer	Dashboard folders	Directory Listing
	Content Explorer	Ahrefs Search	Audit log
	Batch Analysis		API
	Reports sharing		SSO

Don’t miss out on valuable insights—check out my article on Ahrefs vs SpyFu to compare their keyword tracking features.

3. Wincher

Wincher is a great rank tracking tool, excellent for businesses of pretty much any size. It includes tons of useful SEO tools like the ability to discover new keywords, analyze your competitors, evaluate your SEO performance, and other helpful insights. It offers a simple and pleasant-looking dashboard. 

A fantastic component of Wincher is that it provides you with up to 6 months of historical data and ranking history for every single keyword you’ve added during that period. You have access to local ranking data from over 100 thousand locations and 180 countries. You can analyze and track the competition and opt-in to receive daily notifications and updates about changes in your competitors’ rankings.

The keyword research tool has full rank tracking integration and automatic recommendations that allow you to discover new keyword opportunities. It also includes tools like search volume, estimated traffic volume, and CPC data.

Like many other rank tracking tools on the market, Wincher comes with a 14-day free trial. Each plan enables unlimited users, making it suitable for agencies, companies, and marketing teams. You can choose between monthly and annual billing, with differing prices for each method of billing. 

Packages:

Starter Plan	Business Plan	Enterprise Plan
$39 per month with monthly billing or €33 per month with annual billing	$74 per month with monthly billing or €62 per month with annual billing	$289 per month with monthly billing or €241 per month with annual billing
You get 500 keywords per month	You get 1000-4000 keywords per month	You get 5000 to 50,000 keywords per month
Daily ranking updates	Daily ranking updates	Daily ranking updates
10 websites	Unlimited websites	Unlimited websites
Multiple users	Multiple users	Multiple users
	White-labeled reports	White-labeled reports
	On-demand ranking updates	On-demand ranking updates
	API Access	API Access
		External users
		Project permissions
		Project permissions

4. Semrush 

Semrush is an all-in-one SEO marketing tool ideal for enterprises, professional SEOs, and large teams. It’s one of the biggest SEO SaaS tools on the market and is widely used by professional SEO marketers. Its all-in-one package offers an excellent variety of advanced tools that you’ll rarely find in other services. Its SERP (Search Engine Result Page) tracking tools allow you to track keywords and domains within search engines like Google and Baidu. You can evaluate your campaign progress and fix issues like keyword cannibalization by using the data you accumulate.

You can also monitor things like the organic ranking positions to assess the volatility of Google and other search engines and pick up on important changes and shifts in the ranking algorithm. Another useful tool is researching your competitors and discovering domains that have the most organic visibility.

Besides offering great keyword rank tracking tools, you can also use other metrics to help improve visibility and traffic to your website like conversions, organic search traffic, SERP features, content marketing, market research, advertising, and much more. You can research your competitors’ strategies for backlink gaps and utilize them to create a successful SEO strategy.

The company provides a massive database of keywords across pretty much all industries and offers a plethora of recommendations to improve your SEO. It has a wealth of features and tools like on-page SEO auditing, competitor analysis, content marketing, local SEO, social media management, link building, content creation and optimization, PPC, website monetization, etc.

While there is a free version of Semrush, the features it offers are much more limited compared to the paid subscriptions. Semrush’s plans are pricier than its competitors but they’re worth it considering the incredible amount of tools you receive. Similar to the previously mentioned subscription plans, there are both monthly and annual billing with different prices.

Packages:

Pro Plan	Guru Plan	Business Plan
$119.95 per month with monthly billing or $99.95 per month with annual billing	$229.95 per month with monthly billing or $191.62 per month with annual billing	$449.95 per month with monthly billing or $374.95 per month with annual billing
5 projects	15 projects	40 projects
500 keywords to track	1,500 keywords to track	5,000 keywords to track
10,000 results per report	30,000 results per report	50,000 results per report
Includes SEO, social, and PPC tools e.g. Competitor analysis, keyword research, website audit, advertising, and social media tools	Includes all Guru features along with Share of Voice, extended limits, API access, PLA analytics, free migration from third-party tools, etc.	Includes all Guru features along with Share of Voice, extended limits, API access, PLA analytics, free migration from third-party tools etc.

Read my Semrush review for more detailed information.

5. Sitechecker

Sitechecker is a real-time keyword rank checker and a full-stack SEO tool with a user-friendly interface. Sitechecker’s Keyword Rank Tracker is designed for agencies and businesses to monitor website keyword rankings across Google, Bing, and Yahoo. It offers detailed insights into indexation, ranking dynamics, and visibility rates. You can track keyword positions on both mobile and desktop SERPs.

Key features of the Rank Tacker are the convenient position tracking dashboard, multi-location tracking, grouping data by pages, automated position reporting, and monitoring competitors’ rankings. All this data provides actionable insights and allows users to monitor and analyze keyword positions in one dashboard.

The tool also provides comprehensive filtering options, trend graphics for position dynamics, and integration with Google Search Console and Google Analytics 4. It’s ideal for managing multiple websites and optimizing SEO strategies.

Additional features include real-time SEO audits, website issues monitoring, personalized SEO instructions, and email alerts for critical updates. With tools for technical SEO and backlink analysis, Sitechecker is an invaluable asset that simplifies website optimization.

Sitechecker allows you to create a free account and start a 14-day free trial without a credit card. There’s also a free SEO Checker that you can use to extract metrics for one website or URL every 24 hours without an account. Paid plans start at $49 per month.

Packages:

Basic	Standard	Premium
$49/month ($41/month billed annually)	$199/month ($166/ month billed annually)	$399/month ($333/month billed annually)
Single website	Multiple websites	Multiple websites
Track 500 keywords	Track 2000 keywords	Track 4000 keywords
Core features: Rank Tracker, Dashboard, Keyword SERP history, Site Audit, PDF reports, export to CSV, Google Sheets, on-page SEO audit, unlimited site recrawls	Basic features plus site monitoring, 5 competitors per website, Looker Studio integration, alerts to email and Slack, insights, pages segmentation	Standard features plus white label, run site audit via webhook, 10 competitors per website

6. SEO Powersuite 

Popular keyword rank tracking tool, SEO Powersuite, is an all-in-one package of SEO tools. It brings to the table things like Rank Tracker, Website Auditor, SEOSpyGlass, and LinkAssistant. SEOSpyGlass is used to research your competitors’ SEO strategies, while LinkAssistant is used for managing and building your links.

SEO Powersuite’s rank tracker tool is highly sophisticated and impressive. You can monitor over 300 global and local search engine rankings, including major ones like Google. You can filter data to discover useful information and insights, monitor and track your website/brand’s performance, and match keywords to precisely the landing page you want.  

SEO Powersuite isn’t a cloud-based platform like a lot of other keyword rank tracking tool software. It’s a desktop app that you can download and access directly from your computer. Since the company doesn’t have to pay for servers, the prices are cheaper compared to other similar services. If you’re interested in running ad campaigns, there’s a PPC ad optimization tool, along with a backlink checker and competitor research tool.

SEO PowerSuite offers a great free plan that includes a host of essential SEO tools, along with two other paid plans. The paid subscriptions are all annual payments. Below are the current prices as of the time of writing this article, and all the features they include.

Packages:

Free License	Professional License	Enterprise License
Free	$299 per year	$499 per year
4 tools (Rank Tracker, WebSite Auditor, SEO SpyGlass, LinkAssistant)	4 tools (Rank Tracker, WebSite Auditor, SEO SpyGlass, LinkAssistant)	4 tools (Rank Tracker, WebSite Auditor, SEO SpyGlass, LinkAssistant)
Unlimited keywords to track	Unlimited keywords to track	Unlimited keywords to track
Site crawling & auditing (500 URLs)	Site crawling & auditing	Site crawling & auditing
In-app content optimization	In-app content optimization	In-app content optimization
Backlink tracking & link auditing (1,100 links)	Backlink tracking & link auditing (unlimited)	Backlink tracking & link auditing (unlimited)
Link prospecting & outreach (1,000 prospects)	Link prospecting & outreach (unlimited)	Link prospecting & outreach (unlimited)
	Saving projects	Saving projects
	Dedicated query processing system for captcha-free checks	Dedicated query processing system for captcha-free checks
	Scheduled SEO tasks	Scheduled SEO tasks
	Printing reports (with watermarks)	Printing reports
		Saving, emailing and scheduling reports
		Data export in .csv, .sql, .html

7. AccuRanker 

AccuRanker boasts of being the fastest rank tracker on the planet and the ultimate SERP rank tracker service that caters specifically to enterprises and SEO agencies. It offers a set of tools and features which are aimed precisely at SEO agencies, like its REST API which allows you to integrate Accuranker into your business software.

Another fantastic tool is its data cubing technology which allows you to monitor and organize large sets of data much more manageably. There’s also dynamic tagging, share of voice (SoV) analysis, pixel tracking and so much more. There’s an Aggregated SERP analysis that shows the ranking of different elements such as knowledge panels, featured snippets, and FAQs.

It’s honestly one of the best keyword rank tracking tools on the market, with hourly refreshes of keywords, data that updates in a matter of seconds, and on-demand ranking updates. AccuRanker also has excellent customer service that offers free best practice sessions once you sign up for one of their subscription plans. 

Its rank tracking tools let you view SERP features such as featured snippets, image packs, etc. It has great third-party integration, with features like Google Analytics and Google Search Console, which allows you to do your tracking from any device or location.

 

AccuRanker offers a 14-day free trial like a lot of other keyword rank tracking tool services. What sets it apart is its singular paid subscription that includes all its features, however, prices vary depending on how many keywords you purchase per month. The prices also differ if you’re paying a monthly or annual subscription.

Prices For Amount of Keywords Per Month and Per Year:

Word count	With monthly billing	With annual billing
1,000 keywords	$129 per month	$116 per month
1,500 keywords	$189 per month	$170 per month
2,000 keywords	$249 per month	$224 per month
3,000 keywords	$369 per month	$332 per month
5,000 keywords	$609 per month	$548 per month
10,000 keywords	$849 per month	$764 per month
15,000 keywords	$1,089 per month	$980 per month
20,000 keywords	$1,329 per month	$1,196 per month
25,000 keywords	$1,569 per month	$1,412 per month
30,000 keywords	$1,809 per month	$1,628 per month
35,000 keywords	$2,049 per month	$1,844 per month
40,000 keywords	$2,409 per month	$2,168 per month
50,000 keywords	$2,769 per month	$2,492 per month
100K-1000K keywords	price negotiation	price negotiation

Features:

• Able to track search engines like Google / Bing / YouTube / Yandex / Baidu
• Track competitors. You can add 10 competitors per domain.
• You can view the historic search volume for a keyword to monitor how search trends change.
• Connect with Google Search Console and import all your indexed keywords.
• Ability to integrate AccuRanker directly in your Google Looker Studio Reports with the native connector.
• Import your historical data from your existing SEO tool.
• Add an unlimited amount of domains you want to track.

8. Serpstat

Serpstat is another great all-in-one package SEO toolset that simultaneously offers a wide variety of features, while still being affordable. Besides being a keyword rank tracking tool, you also get a site auditor, keyword research tool, backlink checker, and much more. You can track both the global and local rankings for pretty much any domain by using major search engines such as Google. 

Some features that Serpstat offers are the ability to set up automatic rank reports, track your market share of analyzed keywords, group keywords by tags, as well as track organic and paid keyword rankings. Serpstat’s auditing tool can run an in-depth analysis of your websites and help glean useful insights on how to improve by identifying potential problems and offering solutions on how to correct them.

There’s also the keyword research feature which lets you generate missing keywords for any domain and discover search strings and questions your customers might have by inputting broad keywords. Additionally, there’s the Serpstat plug-in which allows you to analyze the website you’re on with a simple click.

Serpstat has a free model where you can use its keyword searching and SEO tools for free. It has multiple subscription plans, with prices varying depending on whether you’re on a monthly or annual billing.

Packages:

Lite	Standard	Advanced	Enterprise
$69 per month with monthly billing or $55 per month with annual billing	$149 per month with monthly billing or $119 per month with annual billing	$299 per month with monthly billing or $239 per month with annual billing	$499 per month with monthly billing or $399 per month with annual billing
The plan most suitable for freelancers and SEO individuals	Great for marketing agencies and established in-house teams	Great for large in-house teams and big marketing agencies	Ideal for industry leaders
Access to more than 20 tools for running SEO, SEM, PPC projects and analyzing best online tactics to compete with rivals	Includes all Lite features	Includes all Standard features	Includes everything from the Advanced Plan
1 user	3 users	5 users	7 users
	Branded Reports	Branded Reports	White Label
	Extended Interface and API credits	Extended Interface and API credits	Extended Interface and API credits

9. Authority Labs

Developed by traject, Authority Labs is an effective keyword rank tracking tool that allows you to monitor your data automatically, as well as gather detailed data and information regarding keywords. It’s easy and straightforward to use since it doesn’t require any downloads. You simply register on their website for free and can begin utilizing their tools. 

Authority Labs’ tools allow you to optimize your keyword strategy, track your competitors, as well as receive daily data on your website’s progress and how it can be improved. Authority Labs can also recover organic keywords to help you better understand the reasons why visitors have clicked on your website.

Authority Labs has integration with Google Data Studio (GDS), which lets you take the reports generated by Authority Labs and publish them in your Data Studio reports. The software is excellent for agencies since you can add an unlimited number of users and can send individualized dashboards to clients as it’s 100% white label.  

Authority Labs offers a 14-day free trial. The best part about this is that it doesn’t ask for credit card info or other sensitive information. You have four different subscription plans, each paid monthly.

Packages:

Plus Plan	Pro Plan	Pro Plus Plan	Enterprise Plan
$49 per month	$99 per month	$225 per month	$450 per month
250 Keywords	1000 Keywords	2500 keywords	5000+ Keywords
50 Domains	100 Domains	300 Domains	Unlimited Domains
Local Tracking	Local Tracking	Local Tracking	Local Tracking
Mobile Tracking	Mobile Tracking	Mobile Tracking	Mobile Tracking
Daily Updates	Daily Updates	Daily Updates	Daily Updates
Instant SEO Reports	Instant SEO Reports	Instant SEO Reports	Instant SEO Reports
Unlimited Users	Unlimited Users	Unlimited Users	Unlimited Users
	White Label	White Label	White Label
	Google Data Studio Integration (Beta)	Google Data Studio Integration (Beta)	Google Data Studio Integration (Beta)
			Interface API Access

10. Advanced Web Tracking

Considered to be one of the oldest rank tracking services with over a decade of experience, Advanced Web Tracking has been used by over 24,000 leading brands from all over the world. While it has other features available, this software’s primary focus is tracking keyword rankings on search engines. If you’re looking for software specifically for this goal, then Advanced Web Tracking is one of the best options out there.

It collects data from over 4,000 search engines, including major ones like Google, Yandex, Amazon, and YouTube. You can choose to get ranking at a local level and adjust the search result for the exact country, city, or state you want. You can also adjust the interval in which you receive reports, be it daily, weekly, or monthly, as well as get reports or results immediately if you want.

It has great third-party integration with tools like Google Ads, Analytics, and Search Console. This makes monitoring and picking up on potential issues regarding organic SERPs much easier to spot and address.

What’s great about Advanced Web Ranking is that it has a 30-day free trial, which doesn’t require any credit card information. It’s probably one of the best offers in terms of free trials on this list since it’s double the length of the average one.

Packages:

Starter Plan	Pro Plan	Agency Plan	Enterprise Plan
$49 per month with monthly billing or $44 per month with annual billing	$99 per month with monthly billing or $89 per month with annual billing	$199 per month with monthly billing or $179 per month with annual billing	$499 per month with monthly billing or $449 per month with annual billing
Local & Mobile Rankings	Local & Mobile Rankings	Local & Mobile Rankings	Local & Mobile Rankings
Flexible Updates	Flexible Updates	Flexible Updates	Flexible Updates
SERP Features	SERP Features	SERP Features	SERP Features
Competitor Insights	Competitor Insights	Competitor Insights	Competitor Insights
Google Data Integration	Google Data Integration	Google Data Integration	Google Data Integration
Keyword Difficulty	Keyword Difficulty	Keyword Difficulty	Keyword Difficulty
WYSIWYG Reporting	WYSIWYG Reporting	WYSIWYG Reporting	WYSIWYG Reporting
Unlimited Projects & Users	Unlimited Projects & Users	Unlimited Projects & Users	Unlimited Projects & Users
White Label Report Sharing	White Label Report Sharing	White Label Report Sharing	White Label Report Sharing
2,000 Units	7,000 units	14,500 units	35,500 units
	Competitor Discovery	Competitor Discovery	Competitor Discovery
	Market Share	Market Share	Market Share
		Local Keyword Search	Local Keyword Search
		Volumes	Volumes
		Historical Ranking Imports	Historical Ranking Imports
		Data Studio Connector	Data Studio Connector
		1-hour Updates	1-hour Updates
		Search Console country tracking	Search Console country tracking
		Developer API	Developer API
			CSV exports to FTP
			Dedicated Account Manager
			Data Migration Assistance
			Priority Support

11. Nightwatch

Probably one of the most affordable pieces of software in this article, Nightwatch is great for solo bloggers, freelancers, and small businesses, however, it still offers packages for bigger companies and agencies too.

Nightwatch lets you access every Google Data Center on the planet, meaning you receive some of the most accurate data when it comes to local rank tracking. This sets it apart from the other software and rank tracking tools on this list. You can track keyword rankings in over 100,000 locations on the planet.

This is essential, especially since Google adjusts its results based on user location. Say for example you have a Bookstore in London. You wouldn’t want to end up rank tracking keywords from other cities and countries, right? With Nightwatch, you can adjust the settings so you’ll track keyword rankings that are specifically related to bookstores in London. 

Nightwatch also offers other SEO tools like keyword research, website auditing, and reporting tools.

Nightwatch has a 14-day free trial with access to the majority of its tools. To unlock the rest, you need to pay for a subscription. Instead of offering different plans, its subscription payments are based on the number of keywords you want to track per month.

Prices for Amount of Keywords Per Month and Per Year:

Word count	With monthly billing	With annual billing
250 keywords	$39 per month	$32 per month
500 keywords	$59 per month	$47 per month
1,000 keywords	$99 per month	$82 per month
2,000 keywords	$198 per month	$151 per month
3,000 keywords	$269 per month	$215 per month
4,000 keywords	$339 per month	$271 per month
5,000 keywords	$399 per month	$319 per month
6,000 keywords	$459 per month	$367 per month
7,000 keywords	$519 per month	$415 per month
8,000 keywords	$579 per month	$463 per month
9,000 keywords	$639 per month	$511 per month
10,000 keywords	$699 per month	$559 per month
10,001+ keywords	price negotiation	price negotiation

Features:

• 10001+ Keywords
• 1,000 Websites tracked
• 5 Competitors tracked
• 50,000 Site Audit Pages
•  Track Google, YouTube, and Bing
•  Google Analytics Integration
•  Google Search Console Integration
•  API Access
•  Google Data Studio Connector
•  Unlimited User Seats
•  Unlimited White Label Reports

12. Google Search Console

Google Search Console is a great tool for beginners, while its tool set is limited compared to some of the other software previously mentioned, it has the clear benefit of being entirely free. 

You can monitor and research your position on the SERP, domain clicks, impressions, etc. You can get detailed reports about which countries clicks are coming from, along with which devices are used to access your site.

You can improve your pages’ ranking by submitting sitemaps, which helps you gain deeper knowledge about your core web vitals and page experience. You also can see which search queries attract viewers to your website.

13. Mangools

Mangool’s SERPWatcher is a powerful tool for tracking your website’s performance in search engine results pages (SERPs). It provides daily updates on your keyword rankings, so you can see how your positions change each day. 

The tool also offers important performance metrics like visibility and estimated traffic, helping you understand how well your site is doing. 

Additionally, SERPWatcher lets you create custom reports to analyze your performance over time, making it easier to spot trends and adjust your SEO strategies accordingly.

Packages:

Mangools Basic	Mangools Premium	Mangools Agency
€49,00 per month	€69,00 per month	€129,00 per month
100 keyword lookups/24h	500 keyword lookups/24h	1,200 keyword lookups/24h
200 keyword suggestions/search	Unlimited* keyword suggestions/search	Unlimited* keyword suggestions/search
200 keywords per one import	700 keywords per one import	700 keywords per one import
25 competitor keywords/search	Unlimited competitor keywords/search	Unlimited competitor keywords/search
100 SERP lookups/24h	500 SERP lookups/24h	1,200 SERP lookups/24h
200 tracked keywords daily	700 tracked keywords daily	1,500 tracked keywords daily
Unlimited tracked domains	Unlimited tracked domains	Unlimited tracked domains
100,000 backlink rows monthly	500,000 backlink rows monthly	1,200,000 backlink rows monthly
20 site lookups/24h	70 site lookups/24h	150 site lookups/24h
	3 extra seats included	5 extra seats included
	€19 additional seats per month	€19 additional seats per month

Dive into my in-depth Mangools review, where I explore all its features in detail.

14. HubSpot SEO Marketing Software

HubSpot SEO Marketing Software is designed to help businesses strengthen their online presence. The platform has multiple features that can help you rank higher in search results.

Monitoring keyword rankings over time is one of the hub’s features. You can see how your pages are performing for specific keywords and check if their rankings are improving, declining, or staying the same.

Apart from that, the software offers comprehensive SEO analytics that can help you track your website’s performance and show how effective your SEO strategy is.

Additionally, the platform’s blogging and content management system (CMS) allows its users to create and manage blog posts and landing pages, ensuring they are fully optimized for search engines.

Pricing: 

Free Tools	Marketing Hub Starter	Marketing Hub Professional
€0	Starts at €15/mo	Starts at €792/mo
Up to 5 users	1 user	Includes 3 seats
Generating and emailing new leads, and measuring your success	Essential marketing tools to engage and convert leads	Comprehensive marketing software for automation, reporting, and campaigns

Summary

Hopefully, this article has given you a comprehensive and detailed understanding of some of the best keyword rank tracking tools on the market. Each piece of software we’ve examined has its own specific strengths and weaknesses. There’s a wealth of options to choose from if you want an all-in-one package of SEO tools.

Some cater to individual and freelance SEO designers, while others are better suited to agencies and large companies. It all comes down to your personal preferences and specific needs to make the right choice.

Ready to boost your digital marketing efforts? Explore the benefits of combining SEO and PPC.

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