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Marketing in the digital age is rapidly evolving, making it challenging to keep up with the latest tools and trends. Did you know that artificial intelligence (AI) is revolutionizing marketing by adding new layers of automation and personalization?
This blog post will guide you through 11 AI-powered marketing tools predicted to dominate in 2024 and beyond, offering efficiency, accuracy, and a competitive edge like never before.
Get ready for a journey into the future of AI in marketing; it’s going to be game-changing.
AI Tools for Marketing [Key Takeaways]
- AI tools make marketing easier for marketers, providing them with automation and smart tips.
- These tools help with the personalization of your ads, content, and other marketing materials to better suit your audience’s needs.
- AI marketing boosts work rate and saves time. It helps you get more done quicker.
- The future of marketing will lean heavily on AI technology. You must get ready for it.
What Are AI Marketing Tools?
AI marketing tools are software applications that use AI to automate or enhance many aspects of marketing, such as data analysis, content creation, customer segmentation, personalization, campaign optimization, and performance measurement.
The purpose of AI marketing tools is to help marketers achieve better results with less time and effort by leveraging the power of machine learning, natural language processing, computer vision, and other AI technologies.
With AI-powered platforms, businesses can harness the power of intelligent algorithms to outperform traditional marketing approaches in effectiveness and efficiency.
Overview of AI Marketing Tools
AI tools for marketing help with many other parts of your work. Some can write clever words for ads or blog posts. Others can advise on the best time to send emails to your readers or pick the version of an ad that works best.
Not only this, but some AI marketing tools are great at finding useful details about the people who visit your blog or website, like where they come from and what they look for while there. This helps you understand them better and makes it easier for you to meet their needs.
Here is a summary of the best AI marketing tools to grow your business in 2024 and beyond and what their purpose is.
| Tool | Description | Purpose |
| Jasper AI | An AI-powered content creation platform, leveraging natural language processing to generate engaging and relevant textual content. | Providing a smooth content-generation process |
| Grammarly | A writing assistant tool, providing grammar and spell checking, style suggestions, and tone adjustments to improve written content. | Enhancing writing quality |
| Surfer SEO | A search engine optimization (SEO) tool, analyzing search engine ranking factors to optimize website content and improve search engine rankings. | Search engine optimization |
| Seventh Sense | An email marketing tool utilizing machine learning to optimize the timing of email deliveries based on recipient engagement patterns. | Optimizing email campaign timing |
| Smartly.io | An advertising automation platform for social media channels, enabling the creation, management, and optimization of ad campaigns. | Streamlining social media marketing and advertising |
| Optimove | A marketing automation platform, focused on customer retention and engagement, using data analytics to create personalized marketing campaigns. | Improving customer relationships |
| Listnr | An AI marketing tool that creates engaging audio content from your text, using natural-sounding voices and customizable settings. | Turning text into engaging podcasts |
| Perplexity AI | A language model tool, using natural language processing to generate human-like text, applicable to content creation, research, and others. | Advanced language model usage |
| Pollfish | A survey platform for conducting market research and gathering real-time insights to discover consumer opinions and preferences. | Conducting online surveys |
| Canva | A graphic design tool with a user-friendly interface, offering templates and design elements for creating visually appealing graphics. | Simplifying graphic design |
| CreatorIQ | An AI marketing tool, specializing in influencer marketing, providing analytics and management features for influencer campaigns. | Optimizing influencer marketing campaigns |
Let’s explore our top picks further in the next section.
Best AI Marketing Tools for 2024 and Beyond
This segment outlines the best AI marketing software set to revolutionize digital marketing in 2024 and beyond, including platforms like Jasper.ai, Grammarly, Seventh Sense, Surfer SEO, Smartly.io, etc.
#1 Jasper AI
Designed with content marketing teams in mind, Jasper AI shines in copywriting and content creation tasks.
This is one of the most powerful AI content marketing tools. It can produce headlines, slogans, emails, landing pages, social media posts, and more, using natural language generation and deep learning. For example, Jasper AI can create a catchy headline for your blog post based on your keywords and audience.
Another great feature of Jasper AI is Jasper Chat, an AI chatbot with internet access that provides human-like responses and engages in conversations.
If you’re into AI tools, you may find this Jasper AI vs Copy AI comparison helpful.
#2 Grammarly
Grammarly sits high on the list of the top 11 AI marketing tools for 2024. It uses advanced language AI technology. This tool is great at finding spelling, grammar, and punctuation mistakes quickly in your online documents.
The help from Grammarly can save you time on proofreading. Grammarly can also assist you in avoiding plagiarism and maintaining a consistent brand voice across different platforms. It’s one of the mandatory tools for bloggers and an important part of future AI marketing tools.
#3 Seventh Sense
Seventh Sense is an AI assistant for sending marketing emails at the best time. This tool looks at how people act when they get an email. Then it makes a guess about the right time to send future emails.
The goal is better open rates and more interest from readers. You can use it to make sure more of your emails go into inboxes, not spam folders. Seventh Sense tries to find the right target for each message, too.
#4 Surfer SEO
Surfer SEO gives helpful tips for keywords, headings, and other on-page SEO metrics. Surfer SEO offers Surfer AI, which is an advanced AI writing tool designed for content generation. It produces high-quality articles that align with the target users’s intent.
Many bloggers use it to get more organic traffic, increase their visibility, and boost their website rankings. It’s even good for outranking your competitors; you can use it to find their backlinks, helping you streamline your link building activities. With Surfer SEO, your marketing strategies can become supercharged thanks to its AI-powered features.
#5 Smartly.io
Smartly.io is a platform that enables businesses to create, optimize, and automate online advertising campaigns. It supports various channels, such as Facebook, Instagram, Google, and Pinterest.
Smartly.io helps marketers achieve their goals by providing features such as dynamic creative optimization, automated bidding, and cross-channel reporting. Smartly.io is beneficial for marketing because it saves time, improves ad campaign performance, and enhances creativity.
#6 Optimove
Optimove is an AI tool that gathers customer data from various sources and provides a unified view of all the information on one dashboard.
Optimove uses AI to discover new segments, optimize message delivery, and orchestrate multichannel marketing campaigns. Some of the channels it covers are email, website banner ads, SMS, mobile push messages, etc. This tool is suitable for marketers who want to increase customer lifetime value, campaign efficiency, and return on investment (ROI).
Optimove is ranked #1 by Gartner for multichannel marketing journey orchestration and is used by more than 500 brands worldwide.
#7 Listnr
Listnr is a text-to-speech platform that can convert your blog posts into engaging audio content. Listnr uses natural-sounding voices and expressive intonation to create human-like speech. With Listnr, you can reach more audiences, especially those who prefer listening over reading or have visual impairments. Listnr is an outstanding tool for podcast marketing.
You can also increase your SEO ranking, retention rate, and brand awareness with audio content. Listnr is easy to use, affordable, and compatible with various platforms.
#8 Perplexity AI
Perplexity AI is an AI chatbot and intelligent search engine that provides exact and complete responses to user inquiries. This tool searches the internet using advanced technology to provide real-time information on various topics.
For example, if you want to know how Perplexity AI works in helping you monitor your brand reputation, you can ask it to analyze social media posts, news articles, and customer reviews related to your business. Perplexity AI will then give you a summary of the sentiment, tone, and topics of online conversations about your brand.
This comprehensive tool can also help you generate content ideas and find relevant sources and citations. Perplexity AI is free to use and supports multiple languages.
#9 Pollfish
Pollfish is a market research platform that relies on AI to create surveys and deliver real-time responses from millions of consumers around the world. Pollfish offers a mobile-first approach, meaning that it reaches respondents through their smartphones and tablets, where they spend most of their time.
Pollfish also has a broad distribution network, consisting of more than 140,000 app and website partners in over 160 countries. Pollfish applies a rigorous quality system, using machine learning techniques to identify and eliminate poor-quality respondents and ensure that the data is accurate and representative.
#10 Canva
Canva is a visual communication platform that offers AI-powered tools for marketers and creatives. It helps users create and edit high-quality content for any channel, such as social media, video, presentations, and data visualizations. Canva also provides a Brand Hub that allows users to maintain brand consistency, streamline workflows, and collaborate with their teams.
Canva’s generative AI tools include Magic Write, which generates marketing copy, and text-to-image, which creates custom AI image templates. Anyone who wants to grow their brand and reach their target audience can use Canva to save time and enhance their creativity.
#11 CreatorIQ
CreatorIQ is a creator marketing platform that helps brands grow with creators. It uses AI to find the best creators for your brand, manage your campaigns, measure your ROI, and benchmark your performance against your competitors.
One of its best features is the content library, which is a place where you can store, organize, and reuse all the content generated by your creators. You can use the content library to find the right post for your paid media or owned channels or to plan your future marketing strategies based on the content that works best.
Benefits of Using AI in Marketing
AI marketing tools bring many perks to marketers. Here’s a quick rundown:
- These tools boost your work rate.
- They help you understand customer data quickly and correctly.
- They shape your marketing plans in an orderly way.
- Creating SEO content with the help of AI tools is fast and simple.
- With AI at your side, optimizing ad campaigns is a breeze.
- New marketing opportunities arise when you use AI.
- These tools adapt well to how customers change over time.
“AI tools have streamlined the execution of marketing strategies—they’ve become the backbone, optimizing everything from targeted advertising to personalized content delivery. They can analyze colossal datasets at lightning speed and provide unparalleled insights into consumer behavior and market trends.
This not only refines our targeting but also allows for real-time adjustments, so we can ensure that our campaigns stay dynamic and effective. As an entrepreneur and marketer myself, it’s thrilling to witness how AI has elevated our marketing game, delivering outcomes that were once deemed ambitious.” — Johannes Larsson, Founder and CEO, JohannesLarsson.com
The Future of AI Marketing Tools
Unveiling the future of AI marketing tools reveals significant advances in technology, opportunities for integration with other tools, and an undeniable potential to revolutionize the industry—exciting developments you do not want to miss.
Advancements in AI technology
According to 79% of marketing professionals, AI will have a significant impact on marketing in the future. That’s not an understatement. AI technology is moving fast. The new things it can do are making a big change in digital marketing.
For example, machine learning now helps you predict what buyers want. It uses data analytics to learn from the past habits and choices of customers. Workflow optimization also gets better with AI. Advances in AI will give you more tools to reach your targets as well.
What is more, AI can help marketers understand and leverage visual content, such as images and videos. AI can recognize faces, objects, emotions, and scenes in images and videos and use them to create personalized and targeted ads, content, and experiences.
So, you should not ignore these changes but get ready for them instead.
“As we’ve navigated 2023, AI marketing tools have shifted from being optional to essential. They’re now at the forefront of crafting targeted, data-driven campaigns. AI’s ability to analyze vast data on customer behavior, predict trends, and provide actionable insights for personalized customer experiences at scale. Looking forward, AI will likely move toward even more personalized marketing experiences, tailor-made for each customer.” — Mladen Maksić, Founder and CEO, Play Media
Integration with other marketing tools
Integration of AI marketing tools with other marketing tools makes it easier for businesses to leverage data and insights from different sources and create a unified and consistent customer experience across all channels.
Some of the benefits include:
- Understanding customers better by integrating data from different sources and creating AI content and offers that suit their needs and wants.
- Personalizing messages and experiences for each customer or segment with the help of AI to analyze customer data and behavior and increase customer loyalty and satisfaction.
- Automating and streamlining marketing tasks and processes, such as content creation, campaign optimization, lead generation, and more, using AI and saving time and resources for more strategic and creative work.
- Measuring and improving marketing performance and ROI across different channels and platforms by integrating AI marketing tools with other marketing tools and using AI to optimize campaigns and strategies based on real-time data and feedback.
“AI marketing tools have made a huge impact on marketing, particularly in content creation. In my opinion, the biggest change is a huge shift in the cost of producing content for long-tail informational keywords for general brand awareness. Using software we developed that uses the GPT4 API, we can produce a 2,000-word highly technical, high-quality how-to article for about $10, including labor. AI writing tools have reduced the cost of producing basic informational content by at least 90%, making it cheap and easy for brands to rank for less competitive long-tail informational keywords.” — Gabriel Ramuglia, Founder, IOFLOOD
Potential impact on the marketing industry
AI marketing tools have the potential to impact the marketing industry in several ways. Some of the possible impacts are:
- Saving time and resources by automating and optimizing various marketing tasks and campaigns.
- Increasing customer engagement and loyalty by delivering personalized and relevant content and offers across different channels and platforms.
- Boosting creativity and innovation by generating new ideas, concepts, and designs and discovering new trends, opportunities, and niches.
- Changing the skills and roles of marketers, who may need to learn new skills, collaborate more with other professionals, and adopt new roles related to AI.
“A non-conventional take on this: AI tools are a way to overcome marketing loneliness. No jokes: if you’re a team of one, a young leader, or a content editor working remotely, you are likely to crave a peer on your side.
I’ve explored AI tools since ChatGPT disrupted the market, and I’ve come to the conclusion that such tools work best in dialogue. They will be your proofreader or translator who is always available; they can be your SEO associate or a marketing consultant; but they won’t do the work of making decisions for you. They make suggestions, and you either accept them or reject them.
I believe this way of seeing and using AI tools will only grow more popular as more and more startups with one-person marketing teams enter the market.” — Elena Kozlova, Head of Content Marketing, Pushwoosh
Conclusion
AI marketing tools are transforming the way businesses interact with their customers, optimize their campaigns, and generate more revenue. However, these smart assistants are not a replacement for human creativity and intuition, but rather a complement that can enhance the marketing process and outcomes.
Marketers who want to stay ahead of the competition and deliver exceptional customer experiences should consider investing in AI marketing tools and learning how to use them effectively.
If you’re interested in everything about artificial intelligence, like I am, check out my article about AI terms and concepts.
FAQ
Are AI marketing tools hard to use?
Most AI marketing tools are user-friendly and easy to learn with practice. However, some of them have a certain learning curve.
Will I need a lot of money for AI marketing tools?
No, you will not need a lot of money for AI marketing tools. These tools are designed to be affordable and accessible for businesses of any size and budget. You can choose from a variety of plans and features that suit your needs and goals.
How can AI marketing tools benefit my business in 2024 and beyond?
AI marketing tools can benefit your business by providing valuable insights into customer behavior, optimizing marketing strategies for improved ROI, enabling personalized customer experiences, automating repetitive tasks, enhancing content quality, and staying ahead of market trends. These tools will play a crucial role in growing your business and boosting sales in 2024.
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Article by
Nikola Baldikov