The Latest Content Marketing Statistics for 2025 and Future Trends

It doesn’t take a lot of digging to uncover the many changes along the way in the evolution of content marketing since it first began. Being a dynamic and ever-evolving domain means regular trend switches, new platforms, and content types, sometimes emerging suddenly.

Staying ahead of the curve and gaining a competitive edge can be both energy- and time-consuming for marketers. To optimize their content strategies with minimal effort, they should always keep a keen eye on data.

From the latest content marketing statistics to near-future trends, read further. You’ll find plenty of data to help you improve your content marketing strategy and performance in 2025.

Let’s dive in.

Top Content Marketing Stats for 2025 [Key Findings]

• 82% of marketers actively use content marketing in their work.
• More than 80% of content experts said that they see content as a key part of a business strategy.
• Compared to traditional marketing, content marketing generates over three times the number of leads and costs 62% less.
• In the B2B sector, 87% of marketers focus more on what their audience needs to know than on promoting their own sales messages.
• 86% of people remember podcast ads better than ads from any other platform.
• 69% of content marketers allocate resources toward search engine optimization (SEO).
• Keyword research is performed by 78% of B2B marketers prior to creating content.
• 96% of marketers concur that the ideal duration for a marketing video is less than 10 minutes.
• About 52% of B2B marketers say that content marketing is key to fostering loyalty among their current clients and customers.
• About 80% of marketers are already using artificial intelligence (AI) tools in their content marketing strategies.

Content Marketing Usage Stats

Content marketing has proven to be one of the most effective strategies for businesses, delivering incredible benefits like increased visibility, lead generation, and audience engagement. Many brands are making content a core part of their marketing efforts, and these stats show just how integral it’s become.

• In 2021, 81% of content marketers said that content marketing is a fundamental component of a business strategy.
• 82% of marketers were actively implementing content marketing in their efforts.
• In 2022, research found that 50% of marketers outsource some of their content marketing activities.
• Around 30% of marketers identified content marketing budget limitations as one of the primary challenges related to content in 2024.
• Compared to traditional marketing, content marketing produces three times as many leads at a 62% lower cost.
• 53% of online SEO marketers have a content strategy for the optimization of videos and images. According to 49%, this is the most effective SEO tactic.
• One in four SEO marketers seems to use historical optimization in their strategy, out of which 29% claim it’s an effective SEO strategy.
• The top three content marketing formats are blog posts, long-form articles, and original research.

B2C and B2B Content Marketing Statistics

When it comes to content marketing, business-to-consumer (B2C) and business-to-business (B2B) approaches have their own unique vibes.

B2C content marketers aim to grab attention and spark engagement with relatable, shareable content, while B2B marketers focus on building trust and showcasing expertise for long-term relationships.

These stats break down the trends and insights you need to level up your strategy, no matter your audience.

• In the B2C sector, 65% of consumers are more likely to buy a product or service if the information is in their own language, even if the quality isn’t high. 40% of users will avoid websites that have content in a language they don’t understand.
• 31% of B2C marketers dedicate at least half of their total marketing budget to content marketing.
• In the B2B industry, 87% of marketers give more importance to the informational needs of their audience than to their own sales and promotional messages.
• Over half (52%) of B2B marketers report that content marketing plays a crucial role in fostering loyalty among their current clients and customers.
• B2B companies rely on several key technologies for content marketing. These include analytics tools (83%), social media publishing and analytics (80%), email marketing software (75%), and tools for content creation, scheduling, collaboration, and workflow (73%).
• 57% of B2B content marketers use visual content or data visualization, while 51% opt for highly educational white papers or ebooks.
• According to 74% of B2B marketers, videos convert better than other types of content.
• 65% of the most successful B2B companies use content marketing to generate sales/revenue, while 77% of these companies report using content marketing also as a way to nurture subscribers/audiences/leads.
• In 2022, 90% of B2B content marketers have integrated short articles/posts into their content marketing strategy. 66% relied on videos, and 64% preferred virtual events/webinars/online courses.
• The top five content distribution channels for B2B marketers are social media, SEO, pay-per-click (PPC), video marketing, and email marketing.
• 55% of B2B marketers used paid media to distribute their content.
• LinkedIn is the number one organic social media platform for B2B marketers in terms of usage (68%), followed by YouTube (31%).
• LinkedIn is also the most effective organic social media network for B2B companies, for 85% of marketers, followed by Facebook at 28%.
• For 77% of B2B content marketers doing paid advertising, social media is the most effective medium. Of these, 75% pointed to LinkedIn as being the platform that delivers the best results, followed by Facebook at 69%.
• As of 2022, 40% of B2B marketers had a documented content marketing strategy, and 33% had a strategy that was not written out.
• Out of these, 58% revealed that their content marketing strategy changed slightly or moderately during the pandemic.
• Around 78% of B2B marketers conduct keyword research for SEO purposes when developing content.
• Virtual reality (49%), 360 video (51%), and TikTok (52%) are considered the least popular platforms for video marketing, with TikTok’s lower effectiveness likely reflecting challenges for B2B brands in engaging the platform’s largely B2C audience.

Blogging Content Statistics

Blogging remains a vital tool in content marketing, and the statistics make it clear why. Let’s explore the numbers that showcase blogging’s ongoing success in the digital space.

• Articles with more than 3,000 words get 138% more traffic compared to those that are under 500 words.
• The typical length of a blog post is approximately 1,400 words.
• 43% of bloggers say they have done original research in the past year.
• Title headings including the words “Guide” and “How to” receive 3 times and 1.5 times more organic traffic than other types, respectively.
• Articles with H1 headings that have seven words or less get about 36% more organic traffic than those with 14 words or more.
• 47% of articles featuring an advanced heading structure (H2 + H3 + H4) are part of the highest-performing group of organic content.
• 39% of articles with no H2 are underperforming.
• Pieces of content with one or two lists per 500 words receive 68% more traffic than those without lists.
• Blog posts that have more than seven images get 116% more organic traffic compared to posts with no images.
• Only a small percentage of bloggers, about 6%, include seven or more images in an average article.

Follow the link for more blogging stats.

Video Content Marketing Statistics

With video content becoming an undeniably powerful marketing tool, this is an essential element that bloggers would be wise to integrate into their content marketing strategies.

To showcase videos’ efficacy in achieving a smorgasbord of marketing goals, I’ll briefly go over some video content marketing stats.

• 91% of businesses used video in their content marketing strategy in 2024.
• 88% of marketers regard video as a crucial element of their marketing strategy. Not to mention that 90% of them report that video marketing has provided them with a positive return on investment (ROI).
• 86% of marketers report video content as being very helpful in increasing traffic.
• 87% of marketers say that video content is extremely efficient in lead generation.
• 87% of marketers claim that video content directly impacts the rise in their rise in their sales figures.
• Another 90% recognize that video has helped them boost brand awareness.
• 82% of people say that they’ve been convinced to buy a product or service by watching a brand’s video, while 77% declare that they’ve been convinced to download a piece of software or app by watching a video.
• People are two times more likely to share videos with their friends than any other type of content, like social media posts, blog articles, or product pages.
• In 2024, 89% of people wanted to see more videos from brands.
• In comparison with blog posts without videos, those with videos receive 83% more traffic. 
• Posts that included over three videos produced 55% more backlinks compared to those that had none.
• About 96% of professionals believe that the best length for a marketing video is less than 10 minutes.
• Among the best-performing video content formats are “how-tos,” vlogs, and product reviews.

Interactive Content Marketing Statistics

Today, businesses always strive to stand out from the crowd and make consumers part of their brand’s story. That’s how interactive content was born. 

Compared to static content, interactive content switches users’ experience from passive consumption to active involvement.

Here are three important facts about interactive content that you should check out:

• 93% of marketers agreed that interactive content is better at educating buyers compared to just 70% for static content.
• A 2022 study revealed that 52% of marketers around the globe consider interactive emails to be the most effective tool for marketing content.
• Buyers typically spend about 13 minutes engaging with interactive content, while the time dedicated to static content is only around 8.5 minutes.
• 26% of marketers who leverage content marketing currently invest in infographics. Furthermore, 15% planned to invest more in infographic creation for 2024.

AI Content Marketing Statistics

Leveraging AI in content marketing and blogging is changing the game for real.

Professionals who use generative AI tend to work faster, organize their tasks better, produce quality content, and help overall marketing processes.

Whether it’s coming up with interesting blog post ideas or making SEO strategies better, AI has become a key part of how marketers and bloggers do their jobs. The statistics show just how much AI is transforming the way we create content and plan marketing strategies.

• 73% of consumers have confidence in content produced by generative AI.
• 35.1% of marketers are using AI for content creation.
• A recent poll by Ahrefs revealed that nearly 80% of marketers are already utilizing AI tools in their content marketing strategies.
• 46% of marketers use AI tools to craft marketing copy. Additionally, 41% employ it to develop outlines, while 34% leverage AI for research and brainstorming activities.
• A significant 75% of video marketers report utilizing AI tools to assist in creating or editing their marketing videos.
• The use of AI among bloggers skyrocketed from almost none in 2022 to 65% in 2023 and an impressive 80% in 2024.
• 48% of marketing leaders have allocated resources toward AI tools for their teams.
• About 20% of professionals spend over 40% of their budget on marketing campaigns that are powered by AI.

Statistics on Content Marketing Channels

The right channels where you can distribute content lead to numerous organizational benefits, while the wrong ones can bury a business. You must select your platforms based on the specifics of your target audience and your company’s goals.

Below you’ll discover what the most rewarding content marketing channels are so that you can capitalize on them and optimize your business.

• In January 2024, about 86% of marketers around the globe said they used Facebook for marketing. Instagram and LinkedIn were also popular, with 79% and 65% of respondents mentioning them, respectively.
• In 2024, most marketers, about 69%, invested in video ads, while the remaining 31% depended on organic reach.
• A total of 84.8% of marketing agencies, brands, and other pertinent professionals consider influencer marketing to be an effective marketing strategy.
• 90% of video marketers use YouTube as a distribution channel.
• Maintaining a consistent tone across all channels is a challenge for about 16% of marketers.

eCommerce Content Marketing Stats

Sales and marketing have always been closely connected.

Given that ecommerce is an area where effective content marketing really matters, it heavily influences a business’s success. Let’s take a more in-depth look at what the data has revealed.

• Personalizing based on preferences can boost customer retention by 15% and sales by 20%.
• Personalized marketing has the potential to decrease customer acquisition expenses by up to 50%.
• 3D product images increase conversions by 250%.

Content Marketing ROI Statistics

Since ROI is an essential metric to measure for any marketing endeavor, let’s see how content marketing efforts are paying off by looking at the data.

• Video content offers the highest return on investment for marketers promoting their businesses, with short-form videos topping the chart.
• A whopping 90% of marketers believe that video marketing has really paid off for them, especially in crucial areas such as sales, leads, and brand recognition.
• 12% of marketers not using video are unsure about the ROI from video marketing.
• 68% of marketing leaders said they saw a return on investment from their AI spending.
• A significant 94% of marketers reported that paid video advertisements yielded a favorable ROI for their companies.
• Personalization improves marketing return on investment by 10% to 30%.

Content Marketing Trends

Content marketing is constantly evolving, and staying ahead of the trends can give you a competitive edge.

From new formats and platforms to changing consumer preferences, understanding these shifts is mandatory for creating strategies that resonate. Let’s dive into the latest trends shaping the future of content marketing.

• Marketers are going to prioritize aligning their content with E-E-A-T and search intent over the next year.
• Professionals anticipate that generative AI will be the primary disruptor of SEO performance in 2025.
• A whopping 76% of companies have experienced their AI-generated content ranking at least once, which is a clear indication that AI is here to stay.
• Recent studies show that 67% of consumers in the United States engaged with podcasts in 2024, which is 3% more than the previous year.
• A significant 86% of consumers remember advertisements from podcasts more effectively than those from any other medium.
• 25% of marketers incorporate podcasts or other audio formats into their content strategy.
• A significant 71% of TikTok users favor brand content that appears more authentic and less polished.
• Recent studies indicate that 84% of individuals are more inclined to trust a brand that publishes user-generated content, while 77% of participants express a greater likelihood of purchasing its products or services.
• 89% of marketers plan to maintain or increase their investment in short-form video content, utilizing platforms such as TikTok, Instagram Reels, and YouTube Shorts.
• Ephemeral content, such as stories and disappearing posts on platforms like Instagram and Snapchat, is set to dominate social media marketing by 2025 due to its urgency-driven appeal and ability to build hype and engagement.

Final Thoughts

Hopefully, my top content marketing statistics have offered you valuable insights that will help you with your content marketing strategy moving forward.

Whether you’re new to content marketing or experienced, focus on data-driven decisions, with a strong emphasis on the growing impact of video content and the use of AI. Regularly analyze and adjust your approach based on past content performance, as every business has unique goals. Staying informed on trends and tailoring your efforts is essential for long-term success.

Don’t miss out on crucial trends. Dive into my article on digital marketing stats and stay ahead of the competition.