Best Google AdSense Alternatives for Publishers to Boost Revenue in 2024 [Based on Survey]

Exploring options beyond Google AdSense can be confusing. Especially when your main goal is to increase your website’s revenue significantly.

In this post, I’ve identified some excellent choices that promise beyond just more adaptability but also possibly higher profits as strong alternatives to Google AdSense.

Keen to know which ones are included? Continue reading below.

Alternatives to Google AdSense [Key Takeaways]

• Ad networks besides Google AdSense can also make money for your website. The top two ones are Ezoic and Mediavine.
• Some options pay you faster than Google’s $100 minimum threshold and have higher revenue shares.
• These alternatives offer different kinds of ads and let you customize them to match your site better.
• Changing from AdSense to another network needs research but could lead to better earnings.

What Is Google AdSense?

Google AdSense is a tool that websites use to show ads. It picks ads that match the site’s content and pays the website owner when visitors click or see the ads. These ads can be in the form of text, images, or videos. The Google AdSense program started in March 2003. It lets website owners make money by showing ads on their sites. It is also free to join.

How Does Google AdSense Work?

Google AdSense lets you earn money from your blog, forum, or software-as-a-service (SaaS) site by showing ads. You sign up, and Google gives you a code to put on your pages. This code looks at what’s on your page and shows relevant ads to visitors.

You earn if someone clicks on an ad. However, it’s all about matching the right ads with the right content so the ads fit in well and are interesting to your readers.

The system uses cookies to figure out which ads might be interesting based on what someone has looked at before on different websites. So, if you have a cooking blog and use AdSense, it will show kitchen gadgets or recipe book ads because it knows visitors might like those things.

The better the match between the ad and what your visitors want to see, the more likely they are to click, which means more earnings for you.

Top Google AdSense Alternatives: Survey Results

I interviewed 34 industry professionals to ask which Google AdSense alternative they use and why. Here are the top five results:

1. Ezoic: 29.41%
2. Mediavine: 26.47%
3. AdThrive (Now Raptive): 17.65%
4. PropellerAds: 14.71%
5. Revcontent and Media.net: 8.82%

Comprehensive Assessments of Top AdSense Alternatives

Here’s a closer look at the top choices that could work better for your site than Google AdSense:

1. Ezoic

Ezoic stands out as a great alternative to Google AdSense. It helps marketers make more money from their websites. This tool tests different ad placements to find what works best. That means more clicks and more revenue.

Ezoic is also a Certified Google Publishing Partner, which shows it’s trusted by Google. The platform uses smart tools like Flickify and Humix for better ads and videos on your site. With these, your website can show ads that match your content perfectly.

This makes sure visitors see relevant ads, increasing the chance they’ll click on them. Also, Ezoic pays attention to how fast your site loads with ads, keeping it quick for users.

“We’ve been using Ezoic as a Google AdSense alternative, and it’s been a fantastic fit for our clients with mid-sized websites. Ezoic offers an AI-driven platform that automatically optimizes ad placements for higher revenue, which allows us to focus more on content creation rather than micromanaging ads. The transparency in performance metrics has been a game-changer for us.
One of our clients switched from AdSense to Ezoic and saw a 40% increase in ad revenue within the first month. The platform’s ability to adapt to user behavior is what makes it so effective for businesses looking to maximize their ad income without sacrificing user experience.” — Vaibhav Kakkar, CEO, Digital Web Solutions

2. Mediavine

Mediavine is a full-service ad management platform designed for content creators, offering a lucrative alternative to Google AdSense.

It focuses on optimizing ad placements, enhancing user experiences, and maximizing revenue through high-quality ad networks. With tailored support and advanced analytics, Mediavine helps publishers achieve higher earnings and better site performance.

Unlike Google AdSense, Mediavine requires a minimum of 50,000 monthly sessions, ensuring quality and scalability for established blogs and websites.

3. AdThrive (Now Raptive)

AdThrive (now rebranded to Raptive) is a premium ad management service that provides an alternative to Google AdSense, targeting established content creators.

Focused on optimizing ad revenue and improving user experiences, Raptive delivers personalized support and advanced analytics. It works exclusively with high-quality advertisers to maximize earnings.

Unlike Google AdSense, Raptive requires a minimum of 100,000 monthly pageviews, ensuring a focus on successful and scalable sites for higher ad performance and revenue.

“For small business websites, we’ve had great success using AdThrive. The platform’s personalized approach to optimizing ads for each site ensures higher returns. What’s unique about AdThrive is its rigorous onboarding process, ensuring that only high-quality content sites are accepted, which keeps CPM rates high and stable.
When we transitioned one of our niche sites to AdThrive, the CPM nearly doubled, and the user experience remained seamless. For businesses with engaging content and a solid traffic base, AdThrive is a clear winner in the ad optimization space.” — Sahil Kakkar, CEO and Founder, RankWatch

4. PropellerAds

Let’s change focus and switch to PropellerAds. This platform stands out because it offers different ad styles. Examples include pop-unders, banners, and video ads.

PropellerAds uses AI marketing tools to make sure ads fit your site perfectly. This means more clicks and consequently more money for you.

PropellerAds pays well for the traffic you bring in. And there’s no waiting around, as they send payments fast. It suits all types of publishers, both big and small. With this platform, putting ads on your site is easy and smart.

“Due to its diverse ad types with higher revenue potential, I moved over to PropellerAds. The platform introduces attractive choices like pop-unders and native ads that aid in enhancing my monetization goals. With these new formats incorporated into my strategy, there has been a noticeable rise in both user engagement and earnings. Their simple setup additionally made the transition uncomplicated for me.” — Albert Kim, VP of Talent, Checkr

5. RevContent

RevContent shines with content-rich sites. It connects advertisers to eager audiences. This network is all about native ads that fit in smoothly, making them more engaging for readers.

It is a top choice for those wanting an alternative that really gets how to present ads without disrupting the user experience. With RevContent, the focus on matching ad content to site context means better performance and happier visitors.

6. Media.net

The Media.net platform is a big deal for marketers looking for good Google AdSense alternatives. The Yahoo! Bing network operates it.

That means it has strong backing. Media.net shines with its contextual ads. These ads match your site content perfectly.

Media.net lets publishers tap into a large pool of advertisers from Yahoo and Bing networks. This makes finding ads that fit your site easier, with no headaches of mismatched content or irrelevant offers cluttering your pages.

“I use Media.net as an alternative to Google AdSense because it offers high-quality contextual ads that blend well with my content. It’s my top choice because the platform provides competitive payouts and works particularly well for sites with traffic from the US and UK, helping to maximize revenue without compromising the user experience.” — Sasha Berson, Grow Chief Executive, Grow Law Firm

7. Adsterra

Adsterra is an ad network that serves as a great alternative to Google AdSense, especially for smaller sites or blogs. It’s super user-friendly and offers a range of ad formats like pop-unders, social bars, and native ads to help boost your revenue.

You don’t need a huge audience to get started with Adsterra, making it a great option for newer or niche sites. What’s more, it offers decent support and pretty reliable payouts. Great for those interested in blog advertising; it’s a must-try platform for budding bloggers.

“Adsterra is an alternative to Google AdSense that I frequently employ in my work, and it has tremendously revolutionized the operations of my business. After exploring several networks, I settled on Adsterra since it provided high CPM and there was a range of ad types that fit the content of my entertainment portal perfectly.
What draws me to this web resource the most is how, within months of using Adsterra, I observed an increase of 30% in ad revenue compared to what I earned with Google AdSense in the previous months. The ease of use of the platform permitted me to test out various approaches and ad placements aimed at maximizing overall revenue with little to no effect on the users.
It is the presence of conclusive measures against fraud that makes everything both easier and more effective, as my revenue is received from real traffic. This gave me peace of mind because I knew no one was clicking on my ads unless they wanted to.” — Soubhik Chakrabarti, CEO, Icy Tales

8. Monumetric

Monumetric is a top choice for small to medium-sized publishers looking to make money from their websites. If your site gets more than 10,000 views each month, Monumetric can help you earn more.

The setup cost is $99 if you have between 10,000 and 80,000 monthly views. This makes it easy for bloggers and website owners with growing audiences to start earning without waiting.

It works well for those who find that Google AdSense’s options or revenue sharing does not fit their goals. By offering diverse ad units and aiming at improving user experience while maximizing earnings, Monumetric proves itself as a great alternative.

This network also ensures ads are relevant to your audience, increasing the likelihood of clicks and income.

“In my experience, when looking for a reliable alternative to Google AdSense, I have found Monumetric to be a standout choice. Monumetric offers a high level of support and personalized service, which can be crucial for maximizing ad revenue. Their advanced ad-optimization technology helps publishers achieve better results and higher earnings compared to other ad networks. Additionally, Monumetric provides access to premium ad partners and better CPM rates, making it a preferred choice for many publishers seeking to monetize their websites effectively.
For example, I have worked with a client who switched from Google AdSense to Monumetric and saw a significant increase in their ad revenue. The personalized support and optimization strategies provided by Monumetric helped them to better monetize their website’s traffic and ultimately generate more income. This success story highlights the effectiveness of Monumetric as a top Google AdSense alternative for publishers looking to boost their ad earnings.” — Janelle Warner, Co-director, Born Social

9. InfoLinks

Infolinks offers a unique way to show ads. They place them in the text of your website. This means you can earn money without needing big ad spaces. Infolinks does this by finding keywords in your content and linking ads to them. Visitors hover over these words, and an ad pops up.

The system is smart because it blends with your site’s look. It doesn’t interrupt the reader’s experience like some bigger, more intrusive ads do. Plus, it pays once you make $50, which is a good deal for smaller publishers or bloggers starting out. It’s a solid choice if you’re looking for something different from the usual banner ads or if space on your site is limited.

10. Snigel

Snigel makes ads better and smarter. It uses smart tech to figure out which ads make the most money for your site. This means you get more cash from the same space.

Snigel also lets you control how ads look, ensuring they match your site’s style. It works with many ad types, like banner and video ads.

Snigel is easy to use, and they also pay on time, which is great for publishers who need reliable income. Plus, its support team is always there to help you tweak things for even more revenue.

“We use Snigel here at GoPromotional, and it’s for a very compelling reason: it optimizes ad revenue efficiently without compromising user experience. Snigel offers a smart ad layout that seamlessly integrates into our website’s design, ensuring that the ads are neither intrusive nor disruptive to our visitors.
This balance is crucial since an aggressive ad approach might drive potential customers away, reducing overall site engagement. One practical tip when using Snigel is to leverage its A/B testing capabilities. You can test different ad placements and formats to see which ones perform best for your audience. This methodology helps in making data-driven decisions that can significantly enhance ad revenue.
Continuously refreshing these tests keeps the ads optimized as user behavior and preferences evolve. The key is to monitor the metrics closely and make adjustments as needed to maintain both user satisfaction and revenue growth.” — Jessica Bane, Director of Business Operations, GoPromotional

11. Setupad

Setupad is a great option if you’re looking beyond Google AdSense for your ad revenue needs. 

It brings a mix of header bidding and traditional ad network placements to help you earn more. Setupad works well for websites with at least 100,000 monthly pageviews, making it a good fit for mid-sized to larger sites.

You get access to premium ad networks and enjoy better rates, and it offers solid support to help you optimize everything.

“Throughout my time, I’ve tried out various ad platforms, but Setupad really stands out for me. Its header-bidding technology boosts revenue by allowing multiple demand partners to bid on our ad inventory at the same time. This competition increases the CPMs, which is great for our earnings.
Setupad’s generally user-friendly interface and detailed analytics help us track performance and optimize ad placements. Unlike some other platforms, it provides excellent customer support, which has been very helpful in quickly resolving any issues.
While some might say that traditional platforms like AdSense are more reliable, I think its fresh approach and higher earning potential make it the better choice.” — Dane Nk, Founder, That VideoGame Blog

12. Adblade

Adblade is a solid alternative to Google AdSense, especially if you’re after something a bit different. It focuses on delivering high-quality, native-style ads that blend seamlessly with your content.

This makes for a better user experience and can boost your click-through rates. Adblade works well for publishers of all sizes, so you don’t need massive traffic to start. Plus, it offers strong support and promises good payouts, making it an attractive option for many bloggers who want to make money blogging as well as site owners.

“What makes Adblade stand out for us is the ‘native ad format’ that feels less intrusive than traditional banners, which means better engagement with users. The content-style ads fit seamlessly within articles and pages, making them look like part of the site rather than an obvious advertisement. This subtlety has led to higher click-through rates compared to other platforms we’ve used.
Another reason Adblade works for our business is its focus on premium publishers. When we’re working on client campaigns or even our own, we want our ads displayed on high-quality sites, not just anywhere that’ll accept them. The platform’s reach into reputable news sites and industry-specific blogs offers excellent visibility, which aligns well with targeting the right audience.
Additionally, Adblade’s commitment to ensuring brand safety is another selling point. We know our ads won’t be placed on low-quality or controversial sites, which can harm a brand’s reputation. This level of quality control gives us peace of mind, knowing that the audience is not only seeing the ad but also trusting the environment it’s in.” — Raviraj Hegde, SVP of Growth & Sales, Donorbox

Reasons to Consider AdSense Alternatives

Exploring different ad networks is smart. It breaks the risk of relying on just one source for ad money and opens doors to ads that fit your site better.

• Diversifying income sources: Putting all your eggs in one basket is risky. This is why looking at other ad networks apart from Google AdSense is a good idea. Alternatives like Ezoic, Media.net, and Infolinks give websites new ways to make money. They often pay more and have different ads that might align better with your website’s content. Diversity in income sources means steadier revenue. Also, niche-specific networks such as SHE Media for lifestyle content or Monumetric for small sites offer unique benefits that can lead to better earnings than sticking with only one ad provider.
• Limitations in ad customization and types: Google AdSense has its limits. It doesn’t let you tweak ads much. You are stuck with what they offer, whether it fits your site or not. And the kinds of ads are also limited. There is no room to pick just the perfect type that talks directly to your visitors.
• High revenue share and risk of account banning: Through Google AdSense, you get around 68% of what advertisers pay on your site. Yet, there’s a catch. Google can ban your account anytime they think you are breaking the rules. This can lead to sudden losses in income, which is concerning. For example, if your site has ads that don’t follow Google’s policies or if fake clicks happen, you could find your account gone.

Criteria for Selecting the Best AdSense Alternative

Picking the best AdSense alternative? Look at ad variety, how much you can earn, and if the ads match your site. Keep reading to learn more.

Ad formats and diversity

Ad formats and their variety matter. Networks like Ezoic and Media.net offer many ad styles. These include display ads, video ads, and in-text links. Each type fits different site layouts. For example, display ads work well on sidebars, while video ads can boost earnings on content-rich pages.

Choosing the right mix is key to earning more. With options like banner ads or contextual units, publishers can match their audience’s interests closely. Sites with lots of text might benefit from in-text links. Meanwhile, those with videos should consider adding video advertisements to earn extra.

Revenue potential and payment terms

Choosing the right Google AdSense alternative can lead to earning more money. Some networks offer a bigger slice of the pie, with revenue shares much higher than Google’s standard cut.

For example, while Google might give publishers 68% of ad income, some alternatives push that number even higher. It means you could earn more from the same amount of traffic.

Also, payment terms matter a lot. Many options have lower minimum payouts than AdSense and use popular methods like PayPal for faster access to funds. This is great because you don’t have to wait as long or hit high earnings before seeing cash. Some pay monthly, no matter how small my earnings are, ensuring steady income flow into your account.

Ad quality and relevance

Ads need to coincide with your site’s content. This is significant because ads that align well with your topic can make a substantial difference. Users are more likely to stay when they encounter relevant ads.

Consider it this way: if your site primarily focuses on books, your readers will likely respond to book-related ads. Quality ad networks employ systems that display the appropriate ads based on your content and user preferences. This implies that your site presents items that people are genuinely interested in.

For instance, employing tools like Google Analytics aids in determining what visitors prefer. Then, selecting an AdSense substitute that provides these intelligent matching features will assist in optimizing every ad spot for user engagement and increased revenue.

How to Switch from AdSense to an Alternative

Switching from AdSense to another ad network starts with research. Find an ad service that fits your site’s vibe and audience.

Then, sign up, remove AdSense codes from your website, and replace them with new ones from your chosen alternative. Also, monitor performance metrics to see how changes affect your income.

Your plan should be to keep making money from ads while changing ad networks. You can do this by slowly adding the new network’s ads and still using Google AdSense. This way, you won’t lose money suddenly.

Here are the steps for your transition:

1. Review your current AdSense performance. Look at your earnings and note what kinds of ads work best on your site.
2. Research alternatives to Google AdSense that might fit your site better. Think about Media.net or Ezoic, especially if you want more control over ad types.
3. Sign up for a new ad network. You might need details like your website’s traffic numbers and how you plan to display ads.
4. Test the new network on part of your site first. This way, you can see how it does compared to AdSense without risking all your ad income.
5. Slowly move more sections of your site over to the new network if things look good. Keep an eye on how much money you’re making.
6. Adjust ad types and placements based on what earns the most with the new network.
7. Update any needed tax information and payment details with the new network to make sure you get paid on time.
8. Keep comparing old AdSense data with new network results for a few months to see if you made the right move.

This switch doesn’t have to be hard or risky if you take it step by step and always watch how much money you’re making from ads. If the new ad network pays more than Google AdSense, move all your ads there step by step.

During this change, it’s key that your site stays easy for people to use so they keep coming back. Мake sure that your site works well with both old and new ads at the same time.

Conclusion

I covered several options to make money from your website. These alternatives to Google AdSense offer different ad types and chances to earn more. Some also let publishers customize ads better.

By trying alternatives, you’ll find what works best for your site. There are many ways to boost revenue without sticking only with Google AdSense. Switching is easy if you follow the right steps.

Give these options a try and see how they help your website grow.

FAQ