SE Ranking Review 2024: Unbiased Insights and Comprehensive Analysis

If you’ve been searching for a search engine optimization (SEO) tool that combines powerful features with affordability, SE Ranking might already have caught your attention.

But how well does it perform?

Can you trust it to provide a foundation for your SEO strategy?

In my SE Ranking review, I’ll look closely at its key strengths and weaknesses. From keyword research to competitor analysis, I’ll cover everything you need to know to make an informed decision.
Let’s explore further.

SE Ranking Tool Review for 2024 [Key Takeaways]

• SE Ranking offers a wide range of SEO tools, including keyword tracking, website audits, and backlink checks. It is more affordable than other big names like Ahrefs and Semrush.
• Users can track up to 15,000 keywords every day, with updates available daily, every three days, or weekly. The platform also provides detailed reports on competitors’ pay-per-click (PPC) strategies.
• The free 14-day trial lets users test all features without paying first. SE Ranking supports unlimited users for each paid plan at no extra cost.
• While it is budget-friendly and has many useful features, SE Ranking might not fully cover some advanced needs. Its site auditor may miss crucial website problems.
• Customer feedback is generally positive about the tool’s value for money and its ability to create customized reports easily.
• Support services include email, chat, webinars, and an academy for learning SEO practices effectively.

What Is SE Ranking?

SE Ranking is an all-in-one SEO platform that offers tools for keyword research, backlink analysis, competitor analysis, and more. It allows users to monitor keyword performance, track their average ranking position on search engine results pages (SERP), and analyze both organic and paid traffic.

In-Depth Analysis of SE Ranking Features

Diving deep into SE Ranking’s tools, I find an extensive range of features that make SEO feel less like guesswork and more like science. SE Ranking gives me the complete toolset for SEO work, including rank tracking, comprehensive website audits, and more.

Gaining traffic insights

SE Ranking takes traffic tracking to the next level with more than just basic statistics. SE Ranking integrates smoothly with Google Analytics and Search Console, making data gathering easier. You can understand where your visitors are coming from, like which countries, age groups, and what devices they’re using. It also shows you how people are finding your site—whether it’s through search engines, paid ads, referral links, or social media.

This kind of information helps you understand your audience and tweak your marketing strategies accordingly. Plus, SE Ranking gives you the scoop on how each page is performing and how well you’re turning traffic into leads or sales.

Researching keywords

SE Ranking makes the keyword research process straightforward. With its keyword suggestion tool, I can generate a list of related terms based on a seed keyword, including similar and long-tail keywords. It provides essential data like search volume, keyword difficulty, and search intent.

I also appreciate the Keyword Grouper, which automatically sorts keywords by their similarity in search results. This helps me spread them out efficiently on my site. Such information can even boost your blog advertising efforts, or your PPC campaigns, in particular.

The database is extensive, and SE Ranking’s intuitive interface makes it simple to navigate, even when analyzing a large volume of terms. It even offers local keyword data, helping me tailor my content to specific regions. Overall, SE Ranking makes keyword research detailed and user-friendly.

Tracking keyword rankings

Tracking my website’s position for more than 500 keywords is a key part of my SEO strategy. SE Ranking lets me do this with ease. I can choose how often to check my rankings—every day, every three days, or once a week.

The flexibility of the SE Ranking keyword rank tracker helps me stay on top of changes without spending too much. When I add new keywords to track, I see them right away on the charts with a plus sign next to them.

I also love that SE Ranking doesn’t charge extra for tracking both mobile and desktop searches or for choosing between Bing, Google, Google Mobile, and even Yahoo. For businesses in competitive fields, checking positions daily is best.

Conducting website audits

I tried SE Ranking’s website audit tool, and here’s what I found.

It scans your site for technical SEO problems, and depending on your plan, you can analyze up to 2,000,000 pages. The audit covers over 120 SEO factors, from basic checks like verifying the presence of a robots.txt file to more advanced issues like duplicate content or crawlability errors. While thorough, some checks might occasionally miss minor issues.

The results are downloadable in Excel, Word, and PDF formats, which simplifies my review process. The tool not only identifies problems but also offers actionable recommendations to improve your on-page SEO and overall site health. It even tracks my site’s progress over time. This allows me to monitor improvements after applying fixes.

Checking backlink quality

I recently checked the backlink quality on my site using SE Ranking’s backlink checker.
This tool has a massive database with three trillion URLs, which is huge but still less compared to others like Ahrefs and Majestic SEO.

What caught my eye was the Toxicity Score. This score shows how trustworthy a link is. It makes it simple for me to see which backlinks could harm my site. SE Ranking offers valuable tools that enhance my manual link building efforts, including the Backlink Checker, Backlink Gap Analyzer, and Link Monitoring.

Additionally, SE Ranking provides a free Domain Authority Checker that evaluates a site’s likelihood of ranking in search results. It gives you a metric called Domain Trust, which ranges from 1 to 100. A higher score indicates better chances of ranking.

SE Ranking claims its data and trust ratings are accurate. From what I saw, they are. The visual interface and filters helped me sift through links fast.

Other tools have more links in their databases—Ahrefs with 35 trillion, Majestic SEO at 21 trillion in total (1 trillion in the fresh index and 20 trillion in its historic index), Moz has 40.7 trillion, and Semrush leads with 43 trillion. However, SE Ranking’s focus on link trustworthiness stood out for me.

Researching competitors

After looking into how websites link to each other, I moved on to see what my rivals are up to. SE Ranking’s competitor research tool shows me everything from the keywords they buy in ads to how they rank on search pages. This tool even tells me about their ads at a very detailed level.

I realized that SE Ranking shows more than three times the pay-per-click (PPC) keywords than Semrush does, which was quite an eye-opener for me. Seeing all these numbers and charts made it clear who I’m really competing against and how I can beat them. This allows me to use both SEO and PPC insights to further enhance my marketing approach.

The best part? This feature comes with any plan you choose, even letting you add your own branding if you pick the Plus or Enterprise options.

Assessing Usability, Interface, and Customization

SE Ranking’s interface is easy to navigate. It feels a lot like using Semrush, Moz, and Ahrefs. It has a Marketing Plan feature that works like a to-do list for SEO projects.

For someone who manages multiple projects at once, this tool simplifies my work. It organizes tasks so I don’t miss anything important. Plus, it’s mobile-friendly, so I can access everything from any device. The mobile app—available for Android and iOS users—is a bonus, letting me handle SEO tasks on the go without a hassle.

Generating custom reports in SE Ranking didn’t require me to watch hours of tutorials or read lengthy instructions. I picked it up quickly. The process is straightforward and user-friendly.

I start by choosing what I want to include—like keyword rankings or audit results—and the format that works best for my clients, whether it’s PDF, Excel, or HTML. With weekly or monthly reports, it’s hard to miss a deadline. On top of that, SE Ranking offers detailed reports on pay-per-click ads and social media postings on Facebook and X (previously Twitter), which rounds out its digital marketing tools nicely.

I also use white-label branding to add my logo and colors, as well as customize reports with templates and images to keep things looking sharp. For extra detail, I sometimes add competitor insights and set up alerts for big changes in keyword rankings.

Maneesh Sharma, the Senior SEO Manager of Donorbox, shares:

“SE Ranking’s reporting features are fantastic for communicating results. The customizable reports make it easy to showcase progress and results to clients or stakeholders ͏cl͏earl͏y and effectively.”

The platform allows for automated reports as well, which saves me tons of time. The ease of use of SE Ranking makes my SEO tasks feel less like chores.

Overview of Customer Support Services

SE Ranking’s support team is exceptionally helpful and knowledgeable. They are great at explaining things clearly and in a way that’s easy to understand, helping users understand complicated ideas. The customer care team offers prompt assistance through both email and chat, ensuring issues are resolved swiftly.

In addition to direct support, SE Ranking provides a wealth of educational resources, including webinars and the SE Ranking Academy. These tools are designed to enhance your SEO skills and optimize your use of the platform.

This comprehensive support and educational approach enables you to refine your site’s SEO strategies effectively and maintain a competitive edge in your industry.

Evaluating SE Ranking Pricing and Cost-Effectiveness

Looking at how much SE Ranking costs and if it’s worth the money gives me a lot to think about. The tool offers different payment options and even lets you try it for free first. This part will help you see if you’re getting good value before spending your cash.

Overview of subscription options

Exploring the variety of subscription options SE Ranking offers is like discovering invaluable resources for SEO experts. Each plan is unique and crafted to meet different requirements and budgets. I’ve organized a simple table to help compare the offerings of each plan.

Plan	Monthly cost (with an annual subscription)	Features	Suitable for
Essential	$52	Daily keyword tracking, website audit, backlink monitoring	Small businesses and freelancers
Pro	$95.20–$159.20 depending on the number of keywords to track daily (from 2,000 to 3,500)	The Pro Plan includes everything in the Essential Plan plus white labeling and competitive research	SEO professionals and growing agencies
Business	$207.20–$479.20 depending on the number of keywords to track daily (from 5,000 to 15,000)	All Pro features, plus API access and extended limits	Large agencies and enterprises

I found the Pro Plan to be ideal for many, especially with its white labeling feature. This plan is perfect for growing agencies that want to show data with their branding.

The Essential Plan, at $52 a month, is an affordable entry point for freelancers and small businesses starting with SEO.

The Business Plan, at $207.20 monthly, serves large agencies and enterprises with comprehensive tools and API access. If you opt for the highest number of keywords tracked on a daily basis—15,000—this plan goes up to $479.20 per month with annual billing.

SE Ranking’s adaptability is impressive. For example, selecting weekly keyword updates can reduce costs significantly, proving you can adjust the service to your financial plans without losing key features. Furthermore, SE Ranking offers several customizable add-ons for its pricing plans, including tools for content marketing, local SEO, and agency management. They are all available for an additional fee, ranging from $16 to $360 per month if billed yearly.

From my perspective, selecting a plan depends on your needs and investment in SEO tools. SE Ranking’s range of options means there’s a suitable plan for every type of user, from those new to SEO to the highly experienced.

Exploring free trial features

After reviewing the diverse subscription selections SE Ranking provides, let’s explore the components you may avail of during its 14-day free trial. I had the opportunity to test this.

It echoes the sentiments of testing a new car before making a purchasing decision. The trial permits extensive usage of all the tools SE Ranking has to offer without any initial payments. This includes keyword rank monitoring, backlink scrutiny, and executing website assessments.

During my experience with the free trial, I examined databases across 188 countries and spent some time investigating competitors using over 4.2 billion keywords at hand. The opportunity to explore such a substantial number of resources without any financial commitment was quite remarkable.

Whenever I had questions, their customer support team was quick with an email or chat response. Immersing oneself in SEO tools risk-free facilitates infinite possibilities.

Pros and Cons of SE Ranking

When it comes to SE Ranking, there’s a lot to love, but it’s also worth noting a few drawbacks. Let’s break down the pros and cons to see if this tool is a good fit for you.

Advantages of SE Ranking

SE Ranking stands out in several areas, making it a compelling choice for many users. Here are some of its key benefits:

• Affordable pricing: SE Ranking offers a lower price point compared to competitors like Ahrefs and Semrush, allowing for greater budget flexibility.
• Generous data limits: Users enjoy extensive data limits without restrictions on users or websites, which is ideal for teams.
• User-friendly interface: The platform’s interface is intuitive, especially when integrating Google Search Console data.
• Comprehensive ad-level data: This option provides detailed insights for analyzing paid campaigns, making it useful for refining PPC strategies.
• Ideal for SEO strategies: SE Ranking is considered a powerful tool for driving SEO strategies at an affordable cost.

Drawbacks of SE Ranking

While SE Ranking offers many benefits, it also has some limitations that users should consider, such as:

• Limited advanced features: While more affordable, SE Ranking may lack the depth needed for advanced SEO operations.
• Site auditor limitations: The site audit tool misses some essential elements, such as thoroughly examining link issues.
• Basic social media strategies: Although SE Ranking provides analytics for up to eight networks, including Instagram and TikTok, this feature is still under development and not so comprehensive.
• Not comprehensive for all needs: Despite its strengths, the tool may not be sufficient for handling all SEO tasks, particularly for more complex requirements.

SE Ranking Reviews

Looking at what users say and the help SE Ranking gives is key. The feedback from people who use it shows what’s good and what could be better.

Want to know more? Keep reading for some deeper insights from industry experts.

Maximizing website performance with an SEO audit tool

“One of the most helpful features is the SEO audit tool, which provides a comprehensive analysis of website health and optimization. For example, it can identify issues such as broken links, missing meta tags, or slow page load times. Actionable tips derived from these audits might include optimizing page titles and meta descriptions, improving internal linking structures, or addressing technical SEO issues like XML sitemaps or robots.txt files.” — Henry Purchase, Founder, SEOSpace

Optimizing SEO with SE Ranking’s local rank tracker

“SE Ranking’s rank tracker has been instrumental in monitoring our SEO campaigns’ progress. A recent experience illustrates this well—we tracked a client’s organic and paid search performance across multiple regions. The granular data provided by SE Ranking allowed us to spot a sudden drop in rankings in one specific location. This timely insight led us to investigate and address the issue before it impacted the client’s overall strategy. The rank tracker’s precision in tracking localized search performance is unmatched and crucial for our multi-location campaigns.” — Sahil Kakkar, Founder and CEO, RankWatch

Enhancing link building with SE Ranking’s backlink analysis tool

“The backlink analysis tool has been instrumental in refining our link-building strategy. It gives us a clear view of our backlink profile, highlighting its strengths and potential vulnerabilities. Being able to analyze the quality and relevance of the backlinks, we’ve been able to identify high-authority sites that are worth targeting. It’s also helped us clean up toxic links that could have harmed our rankings. Effective backlink analysis has shifted our focus towards building a more authoritative and clean link profile, which has, in turn, led to better search visibility and SERP rankings.” — Alex Ugarte, Operations Manager, London Office Space

Outperforming competitors with SE Ranking’s competitive analysis

“One particular instance comes to mind when we were up against a well-established competitor in a niche market. By using SE Ranking’s competitive analysis, we identified gaps in their content strategy and leveraged those opportunities to craft highly targeted content. This strategic insight allowed us to outperform the competitor in organic search rankings within three months. The ability to dissect a competitor’s strengths and weaknesses with SE Ranking’s tools is like having a blueprint for success.” — Vaibhav Kakkar, CEO, Digital Web Solutions

Conclusion

In short, SE Ranking is a solid and affordable SEO tool that offers a lot of useful features, like keyword tracking, website audits, and even social media management. It’s easy to use, customizable, and great for businesses of all sizes.

While it might not have every advanced feature out there, it provides great value for what you pay. With a free trial and lots of positive reviews, it’s definitely worth checking out if you’re on the hunt for a good SEO tool.

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