When clients ask me why their content isn’t showing up in AI-driven search tools, I usually end up explaining the same thing: we’re in the era of Generative Engine Optimization (GEO). After years in SEO, I’ve had to rethink how I structure content and how I make information usable for AI systems that don’t behave like traditional search engines.
In this guide, I’m spotlighting 34 GEO specialists whose work has pushed the field forward and influenced the way I approach my own optimization playbook. They’re shaping how businesses gain visibility in AI-generated answers, summaries, and conversational search experiences across a growing range of platforms.
The Leading Voices Shaping Generative Engine Optimization in 2026
| GEO expert | Company and role | Core expertise |
| Nikola Baldikov | Founder, SERPsGrowth, Inbound Blogging | GEO strategy for SaaS brands in AI answers |
| Kasra Dash | Founder, The Masterminders, mySEO App | Advanced SEO, AI-first events & networking |
| James Dooley | Founder, PromoSEO, FatRank | Lead generation, AI automation, digital real estate |
| Scott Keever | Owner, Keever SEO, Reputation Pros | Reputation management, AI-based SEO |
| Katarina Dahlin | Senior Growth Hacker, WhitePress® | Link-building, AI-driven product SEO |
| Szymon Slowik | Founder, takaoto.pro | B2B & industrial SEO, AI strategy |
| Gareth Hoyle | Founder, Marketing Signals | AI-driven SEO/PPC automation |
| Russell Lobo | Founder, RussLobo.com, WHLinks | GEO for eCommerce, AI visibility optimization |
| Yash Singh | Founder, HVAC10x | Local lead-gen using AI targeting |
| David Peranić | Digital strategist, Scoreminds | Data-led AI targeting, performance marketing |
| Kristjan Mar Olafsson | SEO strategist | Adaptive SEO, multilingual markets |
| Dean Signori | Founder, UK WEB GEEKZ | Data-driven SEO and paid media |
| Craig Campbell | SEO consultant, Educator | Local SEO education, UK market GEO |
| Mark Slorance | Founder, Pixel Juice | Transparent SEO strategy, performance metrics |
| David Johnson | Founder, LoudCrowd | Shopify SEO, scalable eCommerce growth |
| Viktoria Altman | Founder, BSPE Legal Marketing | Law firm GEO, content visibility |
| Nestor Vazquez | SEO consultant | Technical SEO, local optimization |
| Karl Hudson | Co-founder, Searcharoo | Link-building automation, AI-driven outreach |
| Trifon Boyukliyski | SEO and iGaming specialist | Regulated market SEO, affiliate growth |
| Georgi Todorov | Founder, Create & Grow | Link-building & measurable SEO growth |
| Leo Soulas | Founder, Keyword Cupid, Signal Boy | AI keyword clustering, data-driven tools |
| Matt Diggity | Founder, Diggity Media, The Search Initiative | Affiliate SEO, scalable AI ranking |
| Koray Tuğberk Gübür | Founder, Holistic SEO | Topical Authority & GEO frameworks |
| Fery Kaszoni | Founder, Search Intelligence | Digital PR, link acquisition through data |
| Patrick Rice | Founder, PatrickRiceCo.com | SEO education, AI-driven strategy |
| Jamie I.F. | Founder, AffiliateFinder.ai, Endorsely | AI in affiliate & influencer marketing |
| Charles Floate | SEO entrepreneur and investor | Black hat SEO, AI experimentation |
| George Blandford | Co-Director, UK Linkology | Outreach strategy, AI-informed link building |
| Maja Jovancevic | iGaming strategist and mentor | SEO leadership, AI-driven iGaming strategy |
| Harry Anapliotis | Founder, Rental Center Crete | Travel SEO, storytelling, AI tourism systems |
| Jaan Porkon | Founder, Priority Prospect | SEO hosting infrastructure, performance GEO |
| Milosz Krasiński | Founder, Chilli Fruit Web Consulting | AI visibility, LLM content optimization |
| Glen Izevbigie | Founder, Flystar Media | Enterprise SEO, eCommerce & LLM optimization |
| Thomas Vavougios | SEO executive and community Founder | International SEO, event leadership |
1. Nikola Baldikov
Before I walk you through the rest of the list, let me start with a quick introduction of my own.
Nikola Baldikov is the founder of SERPsGrowth, a link-building and digital PR agency, and the creator of Inbound Blogging, a brand focused on advanced SEO strategy. My work centers on helping SaaS teams earn meaningful placement inside generative engines and traditional search. After more than a decade in the industry, I’ve developed a framework for making content easier for AI systems to parse, cite, and surface in their responses. My focus on GEO has made me a resource for SaaS companies that want their expertise to appear consistently in AI-generated answers, summaries, and discovery tools.
2. Kasra Dash
Kasra Dash stands out as a Scottish entrepreneur and globally recognized SEO expert who founded The Masterminders, an international conference and community for advanced marketers and business leaders. His vision to elevate the standard of SEO events worldwide has made The Masterminders the premier conference focused on actionable strategies and elite networking. Through his invite-only platform mySEO App, Kasra connects verified SEOs, agencies, and trusted suppliers. Recently recognized among the top 10 SEO experts globally, Kasra approaches SEO as “an art with Google as his canvas.”
3. James Dooley
James Dooley has established himself as an entrepreneur specializing in lead generation and digital marketing. As the founder of PromoSEO and FatRank, James provides no-win-no-fee lead generation services that have helped countless businesses grow. Known as an “Investorpreneur,” he strategically invests in UK businesses with strong lead generation potential. James has built one of the largest digital real estate portfolios in the United Kingdom through his expertise in SEO, AI automation, and data-led strategy. His book “Leads First” teaches business owners how to scale through predictable lead flow.
4. Scott Keever
Scott Keever owns Keever SEO and Reputation Pros, agencies renowned for expert search optimization and trusted online reputation management. His unique approach blends precise SEO techniques with comprehensive brand protection strategies, helping businesses not only dominate search results but also maintain a positive digital image. Scott’s expertise helps companies manage their online reputation across different markets, understanding the nuances of AI search factors that impact brand perception.
5. Katarina Dahlin
Katarina Dahlin is a Finnish entrepreneur and SEO expert working globally with special focus on Nordic markets (Finland, Sweden). As Senior Growth Hacker at WhitePress®, she leads research and development in links and SEO while helping clients with link-building and international SEO strategies. Her expertise spans B2B, B2C, and eCommerce SEO, where she pioneered methods for optimizing thousands of product descriptions using AI and automation, making her a standout GEO expert for Nordic market penetration.
6. Szymon Slowik
Szymon Slowik has established himself as an SEO consultant and founder of takaoto.pro digital marketing agency. His specialty lies in e-commerce, B2B, and industrial SEO, where he focuses on customer journey and business outcomes rather than just traffic growth and vanity metrics. As an international SEO speaker based in Poland, Szymon brings deep experience across Central and Eastern European markets as well as global territories, making him an invaluable GEO expert for companies looking to expand in these regions.
7. Gareth Hoyle
Gareth Hoyle founded Marketing Signals, a UK-based agency specializing in AI-driven search marketing. His focus on combining automation with human expertise has established his agency as a leader in delivering intelligent, scalable SEO and PPC strategies. Gareth’s specialization in UK markets gives him unique insights into AI search patterns and consumer behaviors that help businesses optimize their digital presence across different regions of the United Kingdom.
8. Russell Lobo
Russell Lobo founded RussLobo.com (GEO/AEO agency for eCommerce Brands) and WHLinks (Outreach-driven SEO Link Building Agency). His specialty lies in helping eCommerce brands increase sales by optimizing visibility on AI search platforms like Google AI Overviews, ChatGPT, Claude, and Gemini. Russell’s understanding of how various factors influence AI search results makes him a pioneering GEO expert in this emerging field of search optimization.
9. Yash Singh
Yash Singh founded HVAC10x, an agency dedicated to helping HVAC businesses generate more leads, calls, and revenue. His development of a plug-and-play local lead-generation system specifically for HVAC companies has transformed businesses from low-call weeks to 40+ call-weeks without complex ads or redesigns. Yash’s AI targeting expertise for service-based businesses makes him a valuable GEO expert for companies needing hyper-local search visibility.
10. David Peranić
David Peranić serves as a Digital Strategist at Scoreminds, where he leads performance marketing through SEO, Google Ads, and analytics. His expertise in driving data-led campaigns and scaling digital growth across multiple industries has established him as a strategic force in conversion-focused marketing. David’s approach to AI targeting leverages data insights to create highly targeted campaigns that resonate with audiences.
11. Kristjan Mar Olafsson
Kristjan Mar Olafsson has built his reputation as a seasoned SEO Strategist whose philosophy centers on constant adaptation. His approach was developed as a solopreneur who mastered every aspect of planning, building, ranking, and monetizing websites. This comprehensive foundation gives him unique adaptability to tackle any vertical, including the competitive iGaming sector, where he successfully manages campaigns in various international markets, demonstrating how his strategic skillset transcends linguistic barriers.
12. Dean Signori
Dean Signori founded UK WEB GEEKZ, a full-stack digital marketing agency offering SEO, lead generation, web design, and paid advertising solutions. His focus on delivering measurable results through data-driven strategy has established his agency as a trusted growth partner for UK businesses. Dean’s comprehensive understanding of the UK digital landscape makes him a valuable GEO expert for companies targeting this market.
13. Craig Campbell
Craig Campbell has established himself as a Glasgow-based SEO consultant and educator. His practical, no-nonsense training style has helped him build one of the most loyal SEO communities in the UK. Craig’s deep understanding of local search factors in the UK market makes him a go-to GEO expert for businesses looking to improve their visibility in this region.
14. Mark Slorance
Mark Slorance founded Pixel Juice, a Glasgow-based digital marketing agency specializing in SEO campaigns that drive measurable results. His focus on transparent strategy and consistent performance has earned his agency a reputation for delivering SEO that truly works. Mark’s expertise in the Scottish market makes him particularly valuable for businesses targeting this region.
15. David Johnson
David Johnson founded LoudCrowd, an SEO agency specializing in Shopify and e-commerce growth. His focus on technical optimization and scalable content strategies has helped countless online stores increase traffic and revenue. David’s understanding of how multiple factors influence e-commerce performance makes him a valuable GEO expert for online retailers targeting specific markets.
16. Viktoria Altman
Viktoria Altman has established herself as one of the best law firm digital marketers in the United States. As founder and CEO of BSPE Legal Marketing, she leads one of the top law firm marketing agencies in the US. Viktoria hosts The Law Firm Accelerator Podcast and authored “Small Law Firm Digital Marketing,” a comprehensive guide for growing law firms through SEO. Her speaking engagements at prestigious venues, including the New York City Bar Association, and guest lectures at Arizona State University Law School and National University’s JFK School of Law demonstrate her authority in legal GEO marketing.
17. Nestor Vazquez
Nestor Vazquez has built his reputation as an experienced SEO consultant who helps businesses grow their organic visibility through technical optimization and content strategy. His combination of analytical precision with hands-on implementation has established him as a specialist in delivering consistent search performance improvements. Nestor’s technical approach helps businesses optimize their site architecture for location-based search.
18. Karl Hudson
Karl Hudson co-founded Searcharoo, a leading link-building and content marketing agency. His focus on building scalable, white-label solutions for agencies worldwide has made Searcharoo a trusted partner for consistent backlink growth. Karl’s understanding of how AI factors influence link building strategies makes him a valuable GEO expert for businesses looking to build authority in specific markets.
19. Trifon Boyukliyski
Trifon Boyukliyski has established himself as a seasoned SEO and iGaming specialist, entrepreneur, and affiliate marketing professional. With over fifteen years of experience, he has led SEO programs for more than fifty businesses in regulated markets. His approach focuses on turning search visibility into revenue by making websites simple, fast, and aligned with user search intent. Trifon’s expertise in this challenging industry makes him particularly valuable for businesses in regulated industries.
20. Georgi Todorov
Georgi Todorov founded Create & Grow, a results-driven link-building agency helping businesses increase authority and organic visibility. His focus on measurable outcomes and ethical outreach has established his brand as a leader in delivering consistent SEO growth. Georgi’s understanding of how various factors influence link building effectiveness makes him a valuable GEO expert for businesses looking to build authority in specific markets.
21. Leo Soulas
Leo Soulas founded Keyword Cupid and co-founded Signal Boy, two innovative SEO tools reshaping how marketers cluster keywords and create viral visibility. His products combine data science with creativity, establishing him as one of the most forward-thinking minds in SEO automation. Leo’s tools help businesses understand how keywords perform differently across AI search engines, making him a valuable GEO expert for content strategy development.
22. Matt Diggity
Matt Diggity founded Diggity Media and The Search Initiative, two companies focused on high-performance SEO and affiliate growth. His systems have generated millions in traffic and revenue, establishing him as a global authority on ranking strategy and scalable SEO execution. Matt’s understanding of how different factors influence affiliate marketing performance makes him a valuable GEO expert for businesses in this space.
23. Koray Tuğberk Gübür
Koray Tuğberk Gübür founded Holistic SEO, a data-driven SEO consultancy. Since introducing the concept of “Topical Authority Maps,” his frameworks have reshaped how brands structure content ecosystems. Koray’s understanding of topical authority makes him a valuable GEO expert for businesses looking to establish thought leadership in specific markets.
24. Fery Kaszoni
Fery Kaszoni founded Search Intelligence, a digital PR agency that secures global media coverage through data-driven campaigns. His methods consistently earn links from top-tier publications, establishing him as a leader in making PR measurable. Fery’s influence on media coverage tactics and link acquisition makes him a valuable GEO expert for businesses looking to build authority through PR.
25. Patrick Rice
Patrick Rice has established himself as an SEO YouTuber and the founder of PatrickRiceCo.com, where he teaches data-driven strategies for ranking and client growth. His ability to break complex SEO topics into simple, actionable lessons has helped him build a loyal following of marketers learning how to scale their results. Patrick’s practical approach to SEO targeting makes his content particularly valuable for businesses looking to improve their AI search visibility.
26. Jamie I.F.
Jamie I.F. is a British entrepreneur, marketer, and international speaker on AI in affiliate and influencer marketing. As the founder of AffiliateFinder.ai and Endorsely, as well as co-owner of Answer Socrates, he has established himself as one of the world’s top experts in AI in SEO and Reddit marketing. Jamie consults for some of the largest global brands on AI visibility and affiliate program growth, bringing a unique perspective on how artificial intelligence is reshaping search.
27. Charles Floate
Charles Floate is a British, Thailand-based, SEO Entrepreneur & Investor with specialties in black hat techniques, AI, link building, and SaaS. His global perspective and technical expertise make him a unique voice in the GEO expert community, particularly for businesses looking to understand the full spectrum of SEO tactics across different AI markets.
28. George Blandford
George Blandford serves as Co-Director at UK Linkology, a UK-based link-building agency specializing in strategic outreach for all niches and budgets. His co-development of the firm’s innovative “M-Flux” link-assessment formula and contribution to scaling revenue markedly has established him as a leader in turning link-building into a measurable, repeatable growth channel. George’s deep understanding of the UK market makes him a valuable GEO expert for businesses targeting this region.
29. Maja Jovancevic
Maja Jovancevic has established herself as a leading voice in the affiliate iGaming industry. As a strategist, mentor, and conference speaker, she’s known for building strong, high-performing SEO teams and transforming struggling sites into steady performers. Her leadership blends structure, insight, and creativity to drive meaningful, lasting growth. Maja’s understanding of how AI influences iGaming performance makes her a valuable GEO expert for businesses in this highly regulated industry.
30. Harry Anapliotis
Harry Anapliotis combines his expertise as an SEO, travel writer, and full-stack developer as the founder and owner of Rental Center Crete, a major car rental company based in Heraklion, Chania, and Hersonissos. With over 20 years of experience in Search Engine Optimization, product development and design, and digital marketing, including 18 years in travel and car rental, Harry brings a unique perspective to GEO expertise in the tourism industry. His ability to combine technical innovation with storytelling helps him design effective online tourism systems and produce high-quality destination content.
31. Jaan Porkon
Jaan Porkon founded Priority Prospect, the leading IP address and hosting provider for SEO agencies and professionals. By blending deep SEO expertise with advanced technical innovation, he delivers cutting-edge hosting solutions that set new standards for performance, scalability, and reliability. Under his leadership, Priority Prospect has become a trusted platform for top SEO agencies worldwide. Jaan’s understanding of how technical infrastructure impacts AI targeting makes him a valuable GEO expert for businesses looking to optimize their hosting setup.
32. Milosz Krasiński
Milosz Krasiński runs Chilli Fruit Web Consulting and specializes in AI visibility and Digital PR. His focus on optimizing content for LLM visibility or AI-powered search results like Google’s AI Overviews and connecting AI tools with practical link building has established him as a leader in helping brands adapt to how AI is changing SEO. Milosz’s forward-thinking approach to AI tools makes him a valuable GEO expert for businesses looking to stay ahead of search trends.
33. Glen Izevbigie
Glen Izevbigie founded Flystar Media, a digital marketing firm. As a London-based SEO consultant and digital marketing strategist, he specializes in enterprise SEO, eCommerce, on-chain analytics, and optimizing content for LLM visibility or AI-powered search results like Google’s AI Overviews. Glen’s comprehensive approach makes him a valuable GEO expert for businesses looking to scale their search presence across multiple markets.
34. Thomas Vavougios
With 8 years of dedicated SEO expertise and over 10 years in digital marketing, Thomas Vavougios is recognized as one of the top SEO experts in Greece and Cyprus. He is a highly driven SEO executive renowned for significantly boosting organic international traffic and lead conversion for global brands across various sectors. His career spanning three countries has given him a broad perspective and deep insights into international SEO practices. Thomas has successfully established SEO operations from the ground up for multiple organizations and founded one of Greece’s most active SEO communities (greekseocommunity.gr), where he organizes meetups and conferences including the SEO Athens Summit.
How to Choose a GEO Agency
Since GEO is still evolving, not all digital agencies have adjusted their strategies for how LLMs interpret data and surface content. Only a select few professionals understand the differences between GEO vs SEO and how to optimize for both.
If you want to invest in a GEO service, use these points to separate real expertise from surface-level claims:
- Ask for GEO-specific case studies with prior clients.
- Check their authority-building strategy for citations, mentions, and high-trust signals.
- Confirm how they measure GEO impact beyond traditional rankings.
- Make sure they understand your niche so entity alignment is accurate.
If you need a GEO specialist who understands both technical structure and authority signals, you can work with me directly—learn more about my GEO services here.
Final Word
Compiling this list made me realize how rapidly GEO is developing and how much actual testing is taking place in the background. Through research, useful frameworks, or direct client work, each of the experts listed here is advancing the field in their own unique way. Use their concepts, observe their work, and pick up tips from the strategies that suit your own style if you’re investigating GEO for your own brand.
FAQ
What is GEO (Generative Engine Optimization)?
GEO stands for Generative Engine Optimization, the process of optimizing content for visibility within AI-powered search engines (like ChatGPT, Google AI Overviews, Perplexity, or Claude). Unlike traditional SEO, GEO focuses on how LLMs (Large Language Models) read, interpret, and summarize data.
How is GEO different from traditional SEO?
SEO focuses on ranking in search engine results pages (SERPs). GEO focuses on appearing within AI-generated summaries, answers, and conversations. It relies on entity optimization, citations, semantic structuring, and trust signals from multiple platforms rather than just keywords and backlinks.
Is GEO replacing SEO?
Not exactly. GEO doesn’t replace SEO but expands it to include AI-driven discovery systems. In the coming years, businesses that master both will dominate visibility across traditional and generative search ecosystems.