Ever heard the saying “You need a good education so you can enjoy a good life?” Me too. Quite often,actually. As a child, the importance of getting a good education was instilled into the very fiber of my being. So, I studied hard.
When the time came, I enrolled in one of the most prestigious high schools in my hometown. Marketing quickly became one of my favorite subjects next to accounting. Back then, digital marketing wasn’t a thing yet. So, when it came to choosing the direction for my university education, I opted for accounting. It just made sense plus it helped me land my first job in banking. During those four years when I worked at a bank, I started my first side hustle.
Speaking of side hustles, here’s what happened.
In 2012, my cousin and I founded a small online shop selling printed T-shirts. At the time, I didn’t know anything about online marketing. I had to rely on instinct. This was the first time I’d ever dealt with the digital world. And I was absolutely hooked!
Early on, I tested the waters with Facebook marketing (not SEO as yet). Keep in mind that Facebook then was worlds away from what it is today. Organic reach really worked and small paid campaigns brought in decent results. The most interesting part was working with influencers (a term I didn’t know at that time). Similarly, they didn’t know the extent of their value yet and the return on investment (ROI) was incredible.
This was a brand new niche in my country.
And speaking of niches, this is another element I’m particularly proud of from my early digital marketing career. Our shop was focused on targeting a specific niche that is still relevant today—printed T-shirts.
The verdict? My instincts did not mislead me. The efforts we put into creating a brand differentiated us from our competitors. We weren’t merely selling ordinary T-shirts. We produced them with a unique personal touch defined by distinct printed designs.
After a few years, I went abroad to work and study for my second Master’s degree. I also sold my share of the business to my partner. I knew that I wanted to be in a fast-growing industry, where I can push my limits and meet people from all over the world. But it didn’t last long. Don’t get me wrong; it was a one-of-a-kind experience! However, I realized that my country is my real home and the place I feel happiest. That’s why I returned. I started working as an accountant. While this was my dream job since high school, after a year, I recognized that I wasn’t suited for it. I came to the conclusion that accounting wouldn’t be my future. It just didn’t feel right. I sensed that there was something better for me out there.
Let me fast-forward to 2015, where I found myself in SEO.
This was supposed to be a side gig but one educational course led me to the next and I decided to look for a full-time SEO role in early 2016. The learning never stopped. I continued taking courses but at a more intensive pace. And just a couple of months later toward the end of the year, a great opportunity came along.
I started working at Brosix, a pioneer of the instant messaging industry still on the market today. It was an exciting experience, but I also had a lot of responsibilities on my shoulders. I had to deal with all the brand’s SEO and marketing activities while managing my rapidly growing team. In all honesty, the first years were really hard. That’s because apart from working this full-time job, I was constantly attending courses to develop and establish myself as an expert. Needless to say, all the hard work paid off eventually because I began to see the fruits of my labor. I spent more than four years at Brosix. We faced challenges but we achieved incredible results. It was a wonderful experience, but I felt ready to take on a new challenge.
Not long after I became the SEO manager at SiteGround, one of the biggest hosting companies in the world. I had the chance to work with incredible specialists in the industry, which I’m really thankful for. While challenges continued to arise, I needed to quickly adapt and find creative ways to overcome them. The results we wanted were not long in coming. However, I knew I had to follow my own path.
In September 2022, I decided it was time for the next step in my career. I focused my full attention on my new project: InBound Blogging. This is the professional undertaking that brings me immense joy. Working with different clients as an SEO consultant, while actively developing our company blog, is my secret to achieving steady business growth I’m excited to see what the future brings.
I am grateful for the experiences I’ve had and the connections I’ve made, the sites I’ve contributed to, and the results I have been fortunate enough to drive through my career.
Still, there’s a lot more work to do and more topics to discuss.
My true passion doesn’t come from making money alone. Instead, it’s when I’m lucky enough to meet someone new, and I can teach them SEO and online marketing lessons that I believe will change their lives.
I’ve helped many businesses achieve impressive results through strategic SEO. And I can do the same for you. Regardless of what you’re aiming for, I’ll help you get there faster. Don’t waste time. Your future self will thank you!
If you want to work with me or are interested in having a consultation, get in touch with me.
Curious if Webflow is the right tool for your next website? Today, you’ll find out. Whether you’re just getting started or already have experience in web design, Webflow lets you […]
Expanding a small business could pose some difficulties, yet my progression led to a pivotal discovery: marketing automation for small businesses. Starting on this route means finding the right software […]
Initially, blogging used to be more like a hobby—writing texts about personal experiences and whatever comes to mind. Today, it is part of the marketing strategy of almost every business […]
Read More… from Does Blogging Help SEO? Unveiling Its Impact on Search Rankings
Interested in learning how to become a ghostwriter? Look no further. Ghostwriters are the unsung heroes behind the scenes, crafting everything from novels to blog articles while remaining invisible to […]
Read More… from How to Become a Ghostwriter: 5 Essential Steps to Success
Exploring options beyond Google AdSense can be confusing. Especially when your main goal is to increase your website’s revenue significantly. In this post, I’ve identified some excellent choices that promise […]
Small or emerging businesses know how important a strong brand identity is but are often cash-strapped. When hiring a professional graphic designer isn’t an option, there is an answer—Looka. In […]
Read More… from A Comprehensive Looka Review in 2024: Expert Analysis of an AI Logo Maker
Choosing where to purchase or sell online businesses can involve some intense maneuvering. That’s when I immersed myself in the Flippa platform. This Flippa review will furnish you with a […]
Read More… from Flippa Review: Evaluating an Online Business Sales Marketplace
If you’re struggling to make your writing shine, rest assured, you’re not alone. After integrating the ProWritingAid editing software into my workflow, I’m convinced it’s an exceptional tool. In my […]
Read More… from ProWritingAid Review 2024: The Verdict on a Leading Grammar Checker
If you’re on the hunt for a versatile and user-friendly tool to create engaging surveys, quizzes, and forms, you’ve likely come across Typeform. In this comprehensive Typeform review, I delve […]
After being drawn to ClickUp’s compelling marketing and positive recommendations from colleagues, I decided to switch from Teamwork to ClickUp. In the hope that it would offer more robust structuring […]
Read More… from My (Brutally) Honest ClickUp Review: Is This Project Management Tool Worth It?