1. Understanding Your Service and Industry

We dive deep into your product, target customers, and SaaS KPIs like monthly recurring revenue (MRR) and customer acquisition cost (CAC). This helps us identify the types of links that will drive the most valuable traffic and conversions.

Next, we research and analyze your competitors to find opportunities for differentiation. We look for your SaaS tool’s distinct features, integrations, or applications that set it apart in the global SaaS market. These become the focus of our link building outreach and content creation.

Ongoing monitoring and optimization ensure that your links remain intact and continue to drive results. We make adjustments to redirect broken links and reclaim lost equity.

2. Finding Link-Building Opportunities

Using reverse engineering for link building is one of our most effective strategies. By analyzing your competitors’ backlinks, we can replicate them for your website. Reverse engineering helps us discover high-quality and relevant sources that are already linking to similar content in your niche.

Another approach our SEO team adopts is to identify relevant sites in your industry and research their backlink profiles to find opportunities for content promotion. We tap into our network of leading SaaS experts, media contacts, and websites with high domain authority.

Then, we select the best link building opportunities and pitch them the benefits of featuring or linking to your SaaS solution. Establishing long-term partnerships is a proven, fruitful link building tactic.

3. Vetting Potential Link Opportunities

When evaluating potential targets, we consider specific factors, such as:

• Traffic volume and stability: the number of visitors the website attracts, how consistent the traffic is over time, and if there are any traffic drops.
• DR (domain rating): how authoritative the website is and how well it ranks on search engines.
• Design and interface: how appealing, user-friendly, and accessible the website’s layout and navigation are.
• Strong content: if there is relevant, accurate, informative, and engaging content for its target audience.
• Natural link profile: the quantity and quality of the website’s outgoing links. It could harm your SEO performance if they link to spammy or low-quality sites.

4. Creating a Personalized Outreach Campaign

At our link building agency for SaaS, we utilize only white hat link building strategies. Guest posts, niche edits, interviews, and infographics are examples of our attractive offers.

For outreach, we only choose company websites that could positively impact yours. Then we craft personalized emails, follow up promptly, and diversify your outreach by engaging in social media conversations, link roundups, infographics, and offering free resources.

5. Building Linkable Assets

Building compelling, linkable assets takes time and effort, but it is a practice that will drive more referral traffic and backlinks to your site. Our team focuses on creating helpful and engaging resources that your target customers will want to use and share.

Creating comprehensive guides on topics relevant to your target customers helps to establish your B2C or B2B SaaS company as an authority. We share these guides on your blog, social media, and newsletters.

The publication of original research, surveys, case studies, and data reports that provide insight into your industry or target market builds credibility and earns backlinks for your website. We make sure to promote the content and encourage others to reference and link to it.